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By Disc Makers’ Author Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram.

Adapted from the video, “How to Write a Bio for My Band: Website and Instagram.”

I’m going to walk you through how to write an informational bio for your band or solo artist career, which is something anyone can do, even if you don’t write good… I mean well.

An informational band bio is a simple, straightforward narrative that introduces you and your music act without all that complex Hemingway-style writing a publicist might do for you for several hundred dollars only to make you sound too sensationalized and over-the-top for a band that’s just starting out. An informational bio is about three paragraphs long and is perfect for your personal website or electronic press kit.

Here are nine tips for writing an informational bio for your band or solo artist career.

1. Date formed

If you’re a band, state the date that you formed. If you’re a solo artist, state the date that you started writing music for your debut single or EP. The date tells people about your experience and sets their expectations about what they should and shouldn’t expect.

If you’re four months in, it won’t be strange that you don’t have a lot going on. If you’re a band that started five years ago, and you still don’t have a lot going on, then you might want to leave the date off.

2. Territory

The territory in which you currently reside gives fans and industry an idea about where you’re based — because, hey, they might want to come out and see you perform. If you’re from New York, say New York. If you’re from Los Angeles, say Los Angeles. If you were from New York and moved to Los Angeles, say that. There might be a couple of New York industry people in Los Angeles who’ll want to take care of some of their old New Yorker peeps.

3. Band/artist name

List the name of your band or music act. Simple enough. But if your name is difficult to pronounce, put the phonetic spelling immediately after in parentheses. For example, if you’re a Swedish techno band with the name SHXCXCHCXSH, yikes, how do you say that? Put the phonetic spelling in parentheses to help people pronounce it and recognize it when they hear it.

4. Style

Describe the sound and style of your music as simply as you possibly can. If you’re rap, say rap. If you’re pop, say pop. If you’re uncertain, then think about the types of radio formats or playlists you are on or would like to get on.

You might also describe your music by listing “like” bands (bands you sound the most like). Whatever you do, just don’t go on with lengthy descriptions about your sound. You don’t want to bore people, and they can just hit “play” and find out for themselves.

5. Members

If you’re a solo artist, you don’t have to worry about this — unless you want to list the players who played on your release, especially if they’re well-known — but if you’re a band, list all of your members and the instruments they play. Again, just keep it simple. For example, you might put “Bobby B on drums, Peter B on vocals, and Chris P on turntable.” That’s all you need.

6. Story

Vinyl Guide bannerNext up is your story, which is extremely important, so be sure to pay extra attention to this. A story or narrative gives your career more meaning in the minds of your fans and industry professionals.

Take Jewel, for example. If you don’t know her story, she might be just another artist. But if you know her story and the fact that she lived in her van while playing small cafés, eating oranges off the trees in southern California just to survive, now her journey and her name have more meaning.

So what is your true authentic story? If you don’t have one that is particularly interesting, then maybe you can fabricate something funny, like you’re actually from Mars and you came down to perform for us humans. I don’t know, just have a story.

7. Accomplishments

Now it’s time to list all your accomplishments to give people an idea of how far you’ve come. You can list your Spotify streams, Instagram fans, or the number of people that come out to your shows when you play live. Just be truthful. If you’re a band that plays on Sunset Strip on a Tuesday night at the Viper Room and then some huge band plays on Sunday night, you didn’t open for them, okay?

What if you don’t really have any accomplishments yet? Skip to #8.

8. What you’re currently doing (and where you’re going)

Talk about the EP you’re working on or the tour you’re planning in the midwest. This info is perfect for people who don’t have a long track record, and for those who do, it shows that you’re taking the bull by the horns and aren’t waiting around for anyone. This is exactly what industry people want to see. Remember: DIY or die.

9. Contact info

Of course, you want to include your contact information, which could simply be your email address. Even better, if you have a personal manager, include his/her email address and number. Just be careful, don’t use your personal contact information, like your address or your phone number, because there could be some seriously creepy people out there.


Want more music career advice? Don’t just read it… watch the videos on Bobby Borg’s YouTube channel.


Bobby Borg is the author of Music Marketing For The DIY Musician (Second Edition), Business Basics For Musicians (Second Edition), and The Five Star Music Makeover (published by Hal Leonard Books). Get these books at any fine online store in both physical or digital format. Learn more at www.bobbyborg.com.


Related Posts
Writing about your music
10 ways to generate publicity as a musician
To make money with music, make sure you’re easy to find
Seven traits of successful musicians
Craft three band bios to describe you and your music

This Disc Makers post Writing an informational band bio — 9 tips appeared first and was stolen from OUR Blog Disc Makers Blog.

SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent services and remarkable customer service. Disclaimer: We offer organic exposure, not miracles. Make sure your songs are professionally produced and mastered.

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We provide you our Spotify bundle that will get tens of thousands of new listeners in a few days.

Nowadays, it can be easier for Soundcloud music promotionians to get discovered, especially thanks to sites like SoundCloud and streaming solutions like Spotify. In actuality, Spotify can be one of the best places for Soundcloud music promotionians to put their Soundcloud music promotion in order to get discovered. We provide you our Spotify bundle that will get tens of thousands of new listeners in a few days. Artists or bands can choose one to five songs or tracks. It may be an album Soundcloud promotion package of five tunes. The package gets around seven thousand plays. The songs or tracks will get placed on three playlists. The delivery starts in twelve hours and it makes take five days to finish. Our top plan can be selected for different sets of five tracks or songs. The identical set of five tracks or songs can be promoted with this plan again in the not too distant future. Boost your chances to Get in the Spotify SoundCloud Charts! Getting Plays on Spotify must be your Goal!

SoundCloud success measured by performance indicators and vanity metrics

Music artists are in many ways like startups. They create, publish, sell, negotiate, deal with payments, do SoundCloud... However, it's really tough to find relevant performance indicators for artists. But what's true for businesses is true for artists: without numbers, it's significantly harder to be successful. Before it begins, and sometimes it kills a career. In this post, I need to share some tips and maybe some surprising facts about the amounts of one of the biggest online Soundcloud music promotion programs -- SoundCloud. Disclaimer / Warning: the following analysis features opinions and has been performed by SoundCloud listeners. The report is not sponsored or endorsed by any artist, label, or SoundCloud. The results are based on publicly available information or claim to be representative, correct, or complete. Do not analyze graphs with more than 500 million nodes in the home. Top 10 Profiles on SoundcloudThere are approximately 1,000 artists on SoundCloud that have follower bases exceeding 250,000 users. The artist with the most followers is not Avicii Skrillex, The Weeknd, Kanye West, David Guetta, Justin Bieber or Drake. It's Future with 9.48M followers - a gigantic figure in the SoundCloud ecosystem. There is not a single non-Hip Hop profile in the Top 10. Four out of the top ten profiles are record labels. UMG and Sony are dominating the top ten. In the event you anticipated EDM here you probably live outside the US. Hip hop artists have dominated one of the...

Improving your Soundcloud engagement

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Buying Soundcloud Reposts is a Record Label Marketing Secret

The more a station reposted daily, the less engaged their Soundcloud audience. Repost frequency had the strongest correlation to a station ratio. Audience engagement falls significantly with nearly all the analyzed channels, at 5 reposts and outdoors. They see the value and are rewarded with a reply every time they do repost or upload something. Follow for Download Gates: So why do labels and artists have higher engagement ratios? Labels and artists often curate more in regards to reposts and uploads, favoring quality over quantity, allowing them to make dedicated superfans. The standard repost generates plays of that channel's following. Quite simply, if a 100.000 follower channel reposted your path, it would probably only create 3.000 -- 4.000 plays. You, like us, had probably expected this number to be much higher. The majority of channels had scarily low play-to-follower ratios, between 1-5%. Whereas a part of channels ranged between 10-18%, some were as low as 1 percent. The accounts that are high-ratio were the artists and labels, who reposted uploaded and less . The distinction is critical, and reinforces the notion that you will have to be careful in who you set up with. Improving your channel's engagement The trend on SoundCloud, especially with promotional channels, would be to pair reposts that are consistent to be able to accelerate follower development. That channel get consistent uploads also, and may do the same. The final result is a perpetuating cycle, in...

As SoundCloud‘s importance expands beyond audio, labels of all sizes are catching on to the value of having their SoundCloud plays.

The trend on SoundCloud, particularly with channels, is to pair reposts to have the ability to accelerate follower development. That channel may do the same, and receive uploads that are consistent too. You are unlikely to click it if channels repost the same song every day. They end up unfollowing them or ignoring the channels. The outliers are the ones that upload more more like tags and repost. It's a good deal more easy to appreciate an artist than tag or a channel since there personality. There is a significant tipping point in engagement with reposts exceeding four a day, which everyone should take as their limit that is regular. Reposting more often to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. Another optimization strategy is to need your repost is scheduled in the best engagement time, which is when the vast majority of the Soundcloud audience has arrived in school or the office of that station. Obtaining More Plays on SoundCloud There is a common strategy to give away your Soundcloud music promotion for free download in exchange as the title would imply. Some follow for gates permit you to collect followers across channels and stores, collect mails, or present content. For constructing an Soundcloud audience on 11, this has turned into a must-do. This one is straightforward. Ensure that your tags in your tune is identical to whichever graph on SoundCloud you would like to chart within. Something as simple...

The key behind strong Soundcloud reposts

The key behind strong reposts So why do artists and labels have higher engagement ratios? Labels and artists often curate more in relation to reposts and uploads, preferring quality over quantity, allowing them to create dedicated superfans. The repost generates plays to 3-4percent of the following of that station. You, like us, had expected this number to be higher. Some were as low as 1 percent, whereas a small part of channels ranged between 10-18%. The majority of the low-ratio accounts were the repost channels, who reposted frequently throughout the day and had few initial uploads in their account. The accounts were the artists and labels, who reposted uploaded and less more often. The distinction is important, and reinforces the notion that you will need to be careful in who you group up with. Improving your station's engagement The trend on SoundCloud, particularly with promotional channels, would be to pair reposts that are consistent with gate inclusion to be able to accelerate follower development. That channel receive uploads, and may do the same. You are not likely to click it, if multiple channels repost the exact same song every day. Finally, they end up dismissing the stations or unfollowing them. The outliers are those that repost often and upload more more like tags. It's a lot more easy to appreciate an artist than a repost channel or tag because there personality it's likely to join with there. There's a significant tipping point in engagement with...

Our Organic SoundCloud Reposts are provided through a network of influencers, and artists.  All of our work is legit and comes with a satisfaction guarantee. Real people, real promotion.

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Distribution on 500+ SoundCloud Influencer Channels.
USD $105.00
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FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a “first wave” of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer’s channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can’t get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it’s up to you if you connect with them and build your community. This is how to turn them into “Superfans.”
  • Will they immediately like my music?
    New followers are not automatic “fans” and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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