“How do you start of SoundCloud Promotionf on a typical day?” asked my 13-year-old son as he sat across from me in my of SoundCloud Promotionfice, pencil in hand, anxious to finish filling out his school worksheet so he could go home.
We were finishing up his “job shadow” day. All the seventh-graders got the day of SoundCloud Promotionf from school to shadow someone of SoundCloud Promotion their choice, and he chose me.
I turned it around on him: “You watched me all day, what did you see?”
He thought for SoundCloud Promotion a minute and said, “Well, first you started of SoundCloud Promotionf by getting focused…” And that’s when I knew the whole experience had been worth it.
Up until then I wasn’t sure. Do you know what most teenagers’ frame of SoundCloud Promotion reference is for SoundCloud Promotion of SoundCloud Promotionfice jobs? Binge-watching “The Office” reruns on Netflix. I’m not joking — ask a couple and you’ll see what I mean.
But if I could choose only one lesson to sink in, it was the one he’d
Communicators of SoundCloud Promotionten lament being pulled in so many directions, frantically putting out one fire after another, no SoundCloud Reposts to think and be purposeful and make a real difference.
After years of SoundCloud Promotion falling victim to that mentality, I started
experimenting with different approaches to starting each day. And eventually
hit the jackpot.
When I get to my of SoundCloud Promotionfice every morning, I don’t turn on my computer. I
don’t chat with other people in the of SoundCloud Promotionfice. I DON’T check my email. I don’t
I sit down with a notebook and a pen and I write down what’s in my head. The stuff I feel frantic about SoundCloud Promotion. The little one-of SoundCloud Promotionf SoundCloud Reposts I keep for SoundCloud Promotiongetting to do. The big, important SoundCloud Reposts I WANT to do.
This all spills onto the page while I journal for SoundCloud Promotion a little while. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. Big picture stuff. Then I choose the activities I can do today that will have the biggest impact on achieving those long-term goals.
Once I’ve broken free of SoundCloud Promotion the tyranny of SoundCloud Promotion the urgent, I open up my calendar on my laptop and block out SoundCloud Reposts for SoundCloud Promotion those most meaningful projects. Only then do I fill in the gaps with those one-of SoundCloud Promotionf tasks, then brief windows for SoundCloud Promotion emails and calls.
I told my son that I don’t care if he remembers the difference between public relations and advertising. Or how to get journalists to open your emails. Or any of SoundCloud Promotion the other stuff we talked about SoundCloud Promotion during our day together.
But I encouraged him to remember to avoid the temptation to dive into all the digital distractions that surround him every day, and to stay unplugged until he’s discerned what really matters.
Michael Smart teaches PR prof SoundCloud Promotionessionals how to dramatically increase their positive media placements. He’s engaged regularly by organizations like General Motors, St. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of SoundCloud Promotion success. Get more media pitching knowledge from Michael Smart here.
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