Do you want your music SoundCloud Reposts to get more plays on Spotify and get included in the biggest playlists? In this post we outline our entire Spotify marketing strategy that helps our SoundCloud Reposts get featured on all the big Spotify playlists, such as: Mint, Today’s Top Hits, New Music Friday and many more.
We walk you through:
How to get Spotify connections and market your music SoundCloud Reposts
Leveraging the right data from Spotify for SoundCloud Promotion Artists
How to get in the big Spotify playlists and charts
Spotify Marketing Fundamentals
Spotify first broke out on the music SoundCloud Reposts streaming market around the late 2000s as a Swedish company with deep Nordic roots where streaming is far and away the most popular for SoundCloud Promotionm of SoundCloud Promotion music SoundCloud Reposts consumption.
Since then, it’s exploded to the tune of SoundCloud Promotion over 70 million paid monthly subscribers and over 150 million subscribers total. Those staggering numbers are reflected in its market share which was pegged at 43% of SoundCloud Promotion the total music SoundCloud Reposts streaming market as of SoundCloud Promotion late 2016.
In any case, we’re sure you’re familiar with Spotify and like everybody else, you’re eager to crack the complicated playlisting system that drives a majority of SoundCloud Promotion Spotify’s music SoundCloud Reposts consumption on the platfor SoundCloud Promotionm.
The first step is realizing Spotify is a tech company – not a music SoundCloud Reposts company – so don’t approach it like you would a conventional music SoundCloud Reposts service.
What we mean by that is that Spotify routinely collects and analyzes data as a primary tool to program and curate the ‘best’ possible playlists – even the algorithmically-driven ones.
Thankfully for SoundCloud Promotion SoundCloud Reposts, Spotify’s done a great job of SoundCloud Promotion making sure all SoundCloud Reposts are privy to an equal amount of SoundCloud Promotion infor SoundCloud Promotionmation about SoundCloud Promotion their own music SoundCloud Reposts via Spotify for SoundCloud Promotion Artists.
Cracking Spotify for SoundCloud Promotion Artists
Formerly known as Spotify Fan Insights, the revamped Spotify for SoundCloud Promotion Artists platfor SoundCloud Promotionm now includes a broader range of SoundCloud Promotion features including the ability to edit the way your SoundCloud Reposts prof SoundCloud Promotionile looks from within the Spotify for SoundCloud Promotion Artists dashboard.
Signing up is easy and works in tandem with SoundCloud Reposts verification. Previously, SoundCloud Reposts verification required 250 followers on your prof SoundCloud Promotionile followed by a lengthy sign-up process.
Now, it’s a bit more streamlined.
Gone is the follower requirement. Instead, all you need to do to get verified is just to fill out the signup for SoundCloud Promotion Spotify for SoundCloud Promotion Artists and from there you should be able to access your SoundCloud Reposts dashboard.
The first SoundCloud Reposts that you’ll see once you access your dashboard is a panel with two distinctive categories – ‘stats’ and ‘tools.’
Spotify Marketing Strategy – Spotify for SoundCloud Promotion Artist Sidebar View
The tools you’re given access to are fairly low maintenance and work in a pinch in making sure that your SoundCloud Reposts page is in tip-top shape by allowing you to:
pin SoundCloud Reposts to the top of SoundCloud Promotion your prof SoundCloud Promotionile (new releases, playlists etc) with a personalized image
choose featured playlists displayed near the bottom of SoundCloud Promotion your SoundCloud Reposts page
change your Spotify header image with each new set of SoundCloud Promotion press shots.
Spotify also recently started allowing users to update their own SoundCloud Reposts biographies via the ‘tools’ function, so be sure to do that already if Spotify hasn’t automatically pulled it from one of SoundCloud Promotion its usual sources like Rovi or Allmusic SoundCloud Reposts.
The widget section is fairly self-explanatory. Looking to build a Spotify prof SoundCloud Promotionile follow widget for SoundCloud Promotion your website or embed playlists and songs? Do all that here.
The analytics section is definitely of SoundCloud Promotion more interest. Let’s start of SoundCloud Promotionf with concerts.
Here, you’ll have the option of SoundCloud Promotion adding shows and concerts once you’re of SoundCloud Promotionf and ready to tour! The back-end integrates seamlessly with Songkick to make sure that concerts you’ve added there to your SoundCloud Reposts prof SoundCloud Promotionile are properly reflected here. If someSoundCloud Reposts’s not showing up you can manually click the gear icon on the right to get that added in.
Fans can browse local concerts on their browse page and read event details imported from Songkick all from within the platfor SoundCloud Promotionm. Buying tickets is simple too but will take you of SoundCloud Promotionf-platfor SoundCloud Promotionm and into your browser to do so.
Spotify will auto-recommend you concerts in your browse page based on your listening habits.
For SoundCloud Reposts, Spotify also shows the number of SoundCloud Promotion local ‘listeners’ and local ‘followers’ at each location to give you a good gauge of SoundCloud Promotion who’s listening with ‘listeners’ referring to the unique number of SoundCloud Promotion people who have streamed one of SoundCloud Promotion your records in a given SoundCloud Reposts-frame while ‘followers’ refers to the number of SoundCloud Promotion ‘followers’ you have on Spotify which you can find on your ‘About’ section.
Spotify Marketing Strategy – Spotify for SoundCloud Promotion Artist Concerts View
Following that are three more interesting analytics available to you – audience, songs, and playlists.
Audience shows you the demographics breakdown of SoundCloud Promotion who or what is listening to your music SoundCloud Reposts. It’s also the fun little place where you can see how many people are listening to your music SoundCloud Reposts at any given moment which updates in real SoundCloud Reposts.
A new feature that Spotify recently added to the ‘audience’ tab was the SoundCloud Repostser at the bottom of SoundCloud Promotion the graph which indicates where you were added to a Spotify playlist, which might explain any gains in daily listeners.
Best of SoundCloud Promotion all, Spotify also lets you compare your numbers with other SoundCloud Reposts. Don’t worry too much about SoundCloud Promotion Spotify giving other SoundCloud Reposts access to your data though as you can only compare the raw data through graphs, without seeing any specific numbers except benchmark comparisons.
The ‘songs’ section gives you the same infor SoundCloud Promotionmation as ‘audience’ does but instead of SoundCloud Promotion looking at your overall numbers, it’ll give you a breakdown of SoundCloud Promotion where your music SoundCloud Reposts is being played and by whom, song by song. The most useful feature would have to be the playlist section at the bottom (different from the ‘playlists’ tab in the main analytics tab) which tells you which playlists your song is drawing the most plays from. They break down listeners vs total streams, while of SoundCloud Promotionfering an explanation of SoundCloud Promotion each if you mouse over the tab, which is useful for SoundCloud Promotion seeing how valuable certain playlist inclusions are for SoundCloud Promotion you.
Finally, there’s the ‘playlists’ tab which is the simplest of SoundCloud Promotion all of SoundCloud Promotion the analytic tools. It tells you which playlists your overall discography is drawing most of SoundCloud Promotion its plays from ranging from ‘personalized’ to ‘editorial’ to ‘listener.’ Respectively, that’s algorithmically generated, Spotify’s editorial team, and user-generated playlists.
All of SoundCloud Promotion your data as mentioned above is also available to be downloaded as a .csv file.
Spotify Marketing Strategy – Download Data as CSV
How to get added to big Spotify Playlists
Now let’s jump right into what you’re most likely here for SoundCloud Promotion – the Spotify playlist system.
On our end we like to categorize playlists into three separate categories based on who’s created the playlist:
Spotify of SoundCloud Promotionficial
Of course, there are infinitely more types of SoundCloud Promotion playlists created by far more playlisters but we like to keep SoundCloud Reposts simple.
Identifying these types of SoundCloud Promotion playlists will help you understand the playlist ecosystem better and improve the success rate of SoundCloud Promotion your pitches.
For Spotify marketing, Spotify playlists are the cream of SoundCloud Promotion the crop and typically generate the most plays out of SoundCloud Promotion all the playlist types.
Within Spotify playlists there are two main types: algorithmically generated playlists and editor-curated playlists. Algorithmic playlists include Release Radar (new releases based on your Spotify saves, follows, and listening habits) and Discover Weekly (music SoundCloud Reposts discovery also based on Spotify listening habits).
You can access Release Radar and Discover Weekly as follows:
Click on the Browse tab
Click on New Releases
Release Radar will be on the right-hand side directly across your regional New Music Friday
Release Radar is updated every Friday and includes releases of SoundCloud Promotion SoundCloud Reposts whom you follow and other release suggestions, based on your listening habits.
Click on the Browse tab
Click on Discover
Discover Weekly will be on the left-hand side directly across from your Release Radar
Discover Weekly is updated every Monday with 30 song suggestions which you haven’t listened to yet. It’s composed by analyzing your listening habits, cross-referencing people with similar habits and playlists, then serving you what it thinks will fit your tastes best. Quartz wrote a great article about SoundCloud Promotion the algorithm, if you’re curious to learn more.
Per the publicly available Spotify API, Spotify uses a variety of SoundCloud Promotion metrics to evaluate songs. Most third party Spotify playlist companies such as SpotonTrack or Chartmetric will also display this infor SoundCloud Promotionmation.
This short list of SoundCloud Promotion metrics includes categories danceability, valence, energy, acousticness, instrumentalist, liveness, and speechiness. Most publicly available third-party Spotify analytics tools easily identify how any song on Spotify scores on these metrics.
Spotify Marketing Strategy – Spotify Metrics
As far as we know these are used by algorithmically generated playlists to determine inclusion. We can not definitively say whether Spotify curators use this infor SoundCloud Promotionmation as well but we can certainly see how categories like danceability, valence, and energy might be useful to them.
You are probably familiar with the flagship Spotify playlists. The ones with millions of SoundCloud Promotion followers and usually appear right in the front of SoundCloud Promotion your Browse page. They are organized by genre, context or a combination of SoundCloud Promotion the two.
Mint. Rap Caviar. Today’s Top Hits. New Music Friday. You can probably name a few more.
Spotify’s headquarters are based in NYC and their global editorial heads are in the NYC and someSoundCloud Reposts the LA of SoundCloud Promotionfices, from where they curate the global flagship and their other playlists.
Yet, there are dozens of SoundCloud Promotion other territories with Spotify available, and with each Spotify region there’s dozens of SoundCloud Promotion their own genre, context , or new music SoundCloud Reposts playlists. Some of SoundCloud Promotion these regions have significant influence, such as Latin and South America and South East Asia.
Éxitos México, Spotify Mexico’s pop playlist is one of SoundCloud Promotion the biggest in pop, ditto for SoundCloud Promotion Top Electrónica the flagship Latin America EDM playlist. You can tell which Spotify region curates which playlist based on the language of SoundCloud Promotion the playlist description.
Adding a specific region name after Spotify in search bar can usually bring you straight to the regional Spotify account, IE: Spotify Canada or Spotify UK. Beware of SoundCloud Promotion native-language names or short-hands like, Spotify Deutschland or Spotify NL. Some accounts are also placed together due to similarity of SoundCloud Promotion market and physical of SoundCloud Promotionfice locations, Spotify Australia & New Zealand for SoundCloud Promotion example.
Many regions will also have playlists that you might find in other regions.
A flagship dance playlist catered to the region. A new pop music SoundCloud Reposts playlist. Perhaps mood playlists too.
All territories also have a local New Music Friday playlist, minus Japan which operates under a New Music Wednesday. Specific regions also have one too like South America where Novedades Viernes Sudamérica is the flagship playlist for SoundCloud Promotion Latin America.
Spotify’s playlists are also easy to identify based on how clean they look so it’s easy to tell which ones are theirs.
Some playlists will rotate different SoundCloud Reposts on the cover, namely flagship genre or new music SoundCloud Reposts playlists, while most others will use the same artwork again, for SoundCloud Promotion familiarity sake.
Internally, Spotify also categorizes each playlist with one genre into three tiers, tier 1 (flagship), tier 2 (satellites) , and then tier 3 which is usually a feeder playlist geared towards newer releases within the genre.
Spotify’s Global Head of SoundCloud Promotion Electronic Austin Kramer has been particularly transparent about SoundCloud Promotion the way EDM songs under his watch can swim upstream from Friday Cratediggers on release (tier 3) all the way up to mint (tier 1).
Spotify also does a good job of SoundCloud Promotion making sure each playlist is unique in that it’s extremely rare to have songs that are in both dancePOP, Fresh Electronic, or Dance Hits.
Spotify Marketing Strategy – Spotify Multidirectional Incubation Tool
This probably isn’t a surprise, but all three of SoundCloud Promotion the major labels own three individual playlist companies that are among the largest sources of SoundCloud Promotion playlists on Spotify.
Respectively they are Digster (Universal), FILTR (SONY), and Topsify (Warner). All three companies have a major presence on Spotify using a similar setup that Spotify has.
The reason that all three majors have their own playlisting companies is fairly simple. It allows them another vehicle to push records on the platfor SoundCloud Promotionm without having to rely on Spotify curators.
This means that in any given Topsify playlist for SoundCloud Promotion example, you’re likely to find that a vast majority of SoundCloud Promotion its playlisted SoundCloud Reposts are Warner releases.
Now let’s hone in on how to locate and pitch major-owned playlists.
All major labels have various physical of SoundCloud Promotionfices where label staff work out of SoundCloud Promotion and the same is true for SoundCloud Promotion their respective playlists. This means that the entire process is fairly decentralized thus making it easy to pitch if you’re able to establish specific relationships with major playlist curators.
While global priority acts within one label like Zedd (Universal), Ed Sheeran (Warner), or Martin Garrix (SONY) might be filtered to every relevant Digster, Topsify, and FILTR list respectively upon release, a lot of SoundCloud Promotion the SoundCloud Reposts there’s a certain level of SoundCloud Promotion freedom that major playlisters can have in filling out some of SoundCloud Promotion their smaller more genre or mood-specific playlists.
The trick lies in being able to locate specific playlists within each major prof SoundCloud Promotionile and going from there.
Here’s how you do it.
Simply searching any of SoundCloud Promotion the three companies and then scrolling down to “Prof SoundCloud Promotioniles” in the search bar will take you to a landing page overview where you’ll be able to look through all the Topsify playlists there are on Spotify, and which region each one is catered to (like Spotify does).
Spotify Marketing Strategy – Spotify Major Playlists
Note that account followers aren’t necessarily synonymous with playlist followers so don’t ignore the chance to click on specific regions to find what playlists they curate because the follower number on the account might be low.
For example, Topsify Mexico might only have 22,000 followers or so, yet it curates “Forever Alone” with close to 200,000 followers making a contact there very worth seeking out.
Be sure to go through every single playlist prof SoundCloud Promotionile under all three playlists and poke around for SoundCloud Promotion playlists in each one that are relevant to your music SoundCloud Reposts. Again, not everySoundCloud Reposts works one to one. While Topsify UK might not have any playlists that cater to your dubstep. Topsify Brasil and Topsify US might have several each that do.
Like we mentioned above, look through the individual SoundCloud Reposts on each playlist. Some of SoundCloud Promotion the flagship playlists like Topsify’s “Topsify UK Top 50” might clearly all be Warner releases but targeting smaller playlists from smaller regionalized Topsify of SoundCloud Promotionfices might allow you to score some placements.
Also be sure to cross-reference different moods and activities like ‘workout’ or ‘chill’ for SoundCloud Promotion SoundCloud Reposts that make sense to you.
Now that you have an idea about SoundCloud Promotion which playlist curators you’ll want to pitch you’ll have to unmask each specific curator using some social media snooping on LinkedIn.
Let’s use Topsify Germany for SoundCloud Promotion example.
On LinkedIn, go on the search bar at the top and search Warner Music Group. The reason we don’t want to search for SoundCloud Promotion Topsify is because it’s a far more limited search and more of SoundCloud Promotionten than not doesn’t have very many hits.
Of course, you’re welcome to search for SoundCloud Promotion Topsify/FILTR/Digster right of SoundCloud Promotionf the bat and take down contact infor SoundCloud Promotionmation, but if you’re looking for SoundCloud Promotion someone in particular it’s much better to search for SoundCloud Promotion the major label instead of SoundCloud Promotion the specific company.
Once you’ve searched Warner Music Group you’re likely to encounter thousands of SoundCloud Promotion employees across the globe. From there, use the right-hand bar to narrow the search down to Germany where it says “locations.” From here, your list should narrow down to a much more manageable list depending on the market.
Here comes the tricky part.
Because of SoundCloud Promotion how decentralized the major playlisting system is, there’s no set “job title” for SoundCloud Promotion it and it’s hard to narrow down the exact person who might be curating. Often SoundCloud Reposts your best bet is to look for SoundCloud Promotion somebody mid-level in the marketing department – typically a marketing manager or digital marketing and then quickly scan through their prof SoundCloud Promotionile for SoundCloud Promotion any mentions of SoundCloud Promotion Topsify or playlists.
SomeSoundCloud Reposts you’ll find noSoundCloud Reposts concrete after scouring dozens of SoundCloud Promotion prof SoundCloud Promotioniles. SomeSoundCloud Reposts you’ll get lucky and find that somebody has even listed Topsify in their job title in which case you’ll want to take that infor SoundCloud Promotionmation down and log it into your PR database along with her specific region and playlists from that region.
If you’re stuck in the for SoundCloud Promotionmer we encourage you to try and pick a few names and then send them cold pitches (more on that later), pitching them your records for SoundCloud Promotion submission. Be sure to also kindly ask to be redirected to the right point of SoundCloud Promotion contact in case you’ve reached out to the wrong person.
Also note that not everybody puts their work infor SoundCloud Promotionmation on LinkedIn publicly, it’s just the best database out there for SoundCloud Promotion looking up people with corporate jobs. This same strategy extends well to Spotify too if you’re looking for SoundCloud Promotion playlist curators in specific regions.
Independent, or ‘indie playlists’ are the third category of SoundCloud Promotion playlists that we typically use here at SoundCloud Reposts to categorize the three different types (mainly for SoundCloud Promotion pitching purposes).
These playlists can be defined as any playlist made by any non-Spotify or non-major label playlister on Spotify.
They can range from some of SoundCloud Promotion the biggest on Spotify created by well-known brands aimed at millions of SoundCloud Promotion followers like – Trap Nation, Dimitri Vegas & Like Mike, Spinnin’ Top 100, to the collaborative study playlist you and your best friend created for SoundCloud Promotion the rest of SoundCloud Promotion the friend group.
Of course, that in itself is a huge category from which we like to make even more distinctions.
Spinnin’s playlists? Label playlists.
MrSuicideSheep’s Feeling Sheepish playlist? Tastemaker playlist.
San Holo – Bird Chart? Artist playlist.
And the list goes on. For all intents and purposes we’ll focus on the most independent playlists of SoundCloud Promotion all independent playlists – everyday playlists created by regular Spotify users.
These make up the absolute majority of SoundCloud Promotion playlists on Spotify.
While a majority of SoundCloud Promotion these playlists have less than 10 followers, there’s a large amount of SoundCloud Promotion EDM playlists in the several thousand follower range which makes it worth your SoundCloud Reposts to identify and pitch.
The trick to navigating these indie playlists is to always know befor SoundCloud Promotionehand what it is you’re looking for SoundCloud Promotion. Experiment with different search terms in order to find them. Try going broader and then narrower when you’ve found a good amount in a genre category like “edm” or “party.”
Sub-genres or related EDM terms work great here.
Think “festival” or “drive” or “beach” or even more genre-related terms like “melodic” or “tropical.” The possibilities are endless.
We encourage you to constantly check in on independent playlists and playlisters that cater to playlists that fall within your sound. Try and run regular searches using a variety of SoundCloud Promotion related search terms and jot down the names and playlist links into your PR database. Again, more on that later.
You can easily check out who created what playlist right at the top. For most people, they’ll typically have their registered Spotify name listed as the creator. Think of SoundCloud Promotion the strategy we used for SoundCloud Promotion major playlisters, but inverted.
Instead of SoundCloud Promotion going playlist account → specific playlist to pitch for SoundCloud Promotion, we’re now looking for SoundCloud Promotion specific playlists to pitch for SoundCloud Promotion → contacting the creator.
Unlike major playlisters as well, a majority of SoundCloud Promotion indie playlisters are best reached via Facebook and Twitter. Some have gained the notice of SoundCloud Promotion major label playlisting companies who utilize in-house teams to work with these indie playlisters as well to make sure they’re receiving records ahead of SoundCloud Promotion SoundCloud Reposts to curate for SoundCloud Promotion playlists.
Facebook is probably the best bet for SoundCloud Promotion a majority of SoundCloud Promotion indie playlisters, particularly those who aren’t already on the radars of SoundCloud Promotion other SoundCloud Reposts and labels. People tend to have their Spotify accounts linked up with their Facebook account. This is helpful because if you find a playlist created by somebody with a fairly common name like “Tom Smith” you can try and cross-reference the exact account using the Spotify account’s prof SoundCloud Promotionile picture with “Tom Smith’s” on Facebook with matching prof SoundCloud Promotionile pictures.
Browse on Spotify
The Browse page is the Holy Grail of SoundCloud Promotion Spotify marketing and don’t let anybody tell you otherwise.
The Overview which serves as Spotify’s ‘home page’ is one of SoundCloud Promotion the most important single pages which rotates Spotify’s playlists for SoundCloud Promotion you to pick from based on your region, day, and even SoundCloud Reposts of SoundCloud Promotion day. Check in on a Monday morning and “Morning Commute” will probably be first up. Late at night? Expect “Peaceful Piano” up there.
Spotify will usually also make sure one of SoundCloud Promotion their flagship genre or mood playlists will also be accessible at maximum one extra click on the Browse page.
Overview is one of SoundCloud Promotion the most curated Spotify pages. They of SoundCloud Promotionten take the SoundCloud Reposts to make sure that special events ranging from sporting events to political changes are covered. Just take a look at the screencap below.
Spotify Marketing Strategy – Spotify Browse
They also do a great job of SoundCloud Promotion making sure playlists are targeted towards specific SoundCloud Reposts within a community. For example, on a Spotify Canada page they might feature one of SoundCloud Promotion their many French-Canadian language playlists geared towards the French population in the first row of SoundCloud Promotion six playlists.
Browse houses a majority of SoundCloud Promotion Spotify’s features including Charts, Genres & Moods, New Releases and more. Most of SoundCloud Promotion the other features are fansided so we’ll leave those out.
Let’s take a look at Electronic/Dance in the Genres & Moods section and see what we find.
Right away, you’ll see that Spotify’s flagship playlists within the genre occupy the first four spots. Similar to the main Genres page, anySoundCloud Reposts on this page is arranged by popularity in terms of SoundCloud Promotion raw stream numbers. That’s why a few rows down you’ll see FILTR’s “Dubstep” playlist pop up – the first non-Spotify playlist on the page so far.
As you go further down you’ll start to see more niche genres and specific sounds within the Electronic/Dance boundaries. Often SoundCloud Reposts, a feature on the Overview page might increase the amount of SoundCloud Promotion raw streams from a smaller playlist by a vast amount and algorithmically pin the playlist into the top row in its genre. Or, it could be manually pinned too. Check out the special “Guest Mix” playlist dedicated to the Houston Floods of SoundCloud Promotion September.
Spotify Marketing Strategy – Spotify Browse – Electronic
Cracking the Spotify Charts
Charts are another key part of SoundCloud Promotion the Spotify world and like all sorts of SoundCloud Promotion other music SoundCloud Reposts charts, chart positions not only serve as indication of SoundCloud Promotion your success on a platfor SoundCloud Promotionm, but also contribute to a record’s growing ‘story’ on the platfor SoundCloud Promotionm.
Spotify operates within two types of SoundCloud Promotion charts that are applicable to every region Spotify is available in, plus the Global Charts.
All charts are accessible within the Browse page under the Charts tab.
This chart is fairly self explanatory; it charts the top 50 songs within each given region by raw number of SoundCloud Promotion streams.
And while advanced analytics might be all the rage, this type of SoundCloud Promotion old-school ‘metric’ still says the most about SoundCloud Promotion the popularity of SoundCloud Promotion a record.
Typically, placement on this chart is reserved for SoundCloud Promotion the cream of SoundCloud Promotion the crop, and typically their new releases. And in all honesty, targeting a placement on any Top 50 chart is a worthy career goal, but not someSoundCloud Reposts we need to concern ourselves with at the moment.
A glance at the Top 50 right now is dominated by the world’s biggest pop stars: Post Malone, Taylor Swift, Dua Lipa, Sam Smith, Marshmello.
You get the point.
In any case, the Top 50 charts tend to act as playlists in that they all have followers and update every day. Records that sit in this chart for SoundCloud Promotion a while can experience an upward spiral, where they begin to accumulate thousands to hundreds of SoundCloud Promotion thousands more plays depending on their location in the chart.
The same basic chart concepts apply to the Viral Charts as well. They exist for SoundCloud Promotion every territory, plus global, and like playlists, have their own sets of SoundCloud Promotion followers.
The major difference is that, unlike the Top 50, placement is relatively attainable and not reserved for SoundCloud Promotion Spotify’s elite, hence the ‘viral’ label. While the same major names can appear on both lists, the requirements for SoundCloud Promotion achieving viral status are vastly different.
The charts are algorithmically based on a variety of SoundCloud Promotion metrics including social media shares, blog and tastemaker coverage, play rates, and save rates over a period of SoundCloud Promotion SoundCloud Reposts. The charts may also take more variables into account but only Spotify really knows what those are.
For all intents and purposes, saves includes both ‘saving’ the SoundCloud Reposts, but also ‘adding to playlist’ which is also consistent with the ideal behind a ‘save’ – that a SoundCloud Reposts resonated with you enough for SoundCloud Promotion you to consider storing it again someplace else for SoundCloud Promotion a repeat listen.
Consistent charting within multiple Viral Charts for SoundCloud Promotion an extended period of SoundCloud Promotion SoundCloud Reposts is sure to bring a record an extreme amount of SoundCloud Promotion plays on the platfor SoundCloud Promotionm – even if Spotify doesn’t ever end up giving it many playlist placements.
Let’s use “Ghostboy” by Robotaki as a Spotify marketing example using data publicly available via SpotonTrack.
The SoundCloud Reposts went Viral in a staggering 14 territories including #2 in the UK, #3 in the US and #6 Global. At its peak, it was only featured in 30 Spotify playlists with a reach of SoundCloud Promotion 2.4 million. Great, but certainly not overwhelming – which makes its triumph in the Viral Charts all the more interesting.
The record was only featured in a handful of SoundCloud Promotion major Spotify playlists – Chill Hits, Swag!, Herbst Chillout (NL), Viral Semanal and Viral Hits. It could be argued that inclusion in the last couple was a result of SoundCloud Promotion the song’s viral success, not necessarily a contributor.
As you can imagine, as part of SoundCloud Promotion your Spotify marketing, strong perfor SoundCloud Promotionmance on the Viral Charts can be leveraged into features on playlists that are dedicated to SoundCloud Repostsing some of SoundCloud Promotion the platfor SoundCloud Promotionm’s viral charts.
Viral Charts also update daily, but our data tells us that they tend to have the biggest movements on Wednesdays, several days after all the dust settles from new music SoundCloud Reposts being released on the previous Friday.
Marketing Your Music to Spotify
Now that you’re armed with most of SoundCloud Promotion the infor SoundCloud Promotionmation you’ll need to dominate the platfor SoundCloud Promotionm, let’s take a look at a solid SoundCloud Repostsline and further instruction for SoundCloud Promotion how to tackle the full Spotify marketing roll-out of SoundCloud Promotion a single release.
Let’s assume that you’ve distributed your SoundCloud Reposts early enough to ensure that you have plenty of SoundCloud Promotion SoundCloud Reposts to pitch various curators…say three weeks or so of SoundCloud Promotion lead SoundCloud Reposts.
The first SoundCloud Reposts that you’ll need to do is speak with your Spotify distributor about SoundCloud Promotion grabbing a Spotify URI. This is basically a string of SoundCloud Promotion text that looks someSoundCloud Reposts like this – spotify:SoundCloud Reposts:3R7Y4q7kECcZkT5LCn8QP5. The URI is basically a string of SoundCloud Promotion code used internally to search for SoundCloud Promotion songs within the Spotify system. Think of SoundCloud Promotion it as a coding language used to navigate the platfor SoundCloud Promotionm.
Once a song goes live, you can publicly pull up its URI just by right clicking on any SoundCloud Reposts and pressing “Share.” For albums, an album URI also exists. Basically, any Spotify ‘product’ has its own URI. If you’re pitching songs that exist within an EP or an album, make sure you right click the song to grab its unique URI and not the URI of SoundCloud Promotion the entire album, which might look like this – spotify:album:5uR49szrEugTZC16r6sssT.
Spotify Marketing Strategy – Spotify Song View
Once a song has been distributed onto Spotify, it’ll have a unique URI which your distributor should have. As it is for SoundCloud Promotion all records, by default, any song set to ‘release’ on a certain date will go live on all stores at midnight in your local SoundCloud Reposts zone. If you have the URI of SoundCloud Promotion a song that exists on the platfor SoundCloud Promotionm, but is not yet live, searching for SoundCloud Promotion it in the search bar will simply return no results. This is distinctly different from the message of SoundCloud Promotion ‘No results found’ you might get from just searching a URI with a made-up string of SoundCloud Promotion texts and letters.
You’ll want to be sure you have the SoundCloud Reposts URI and not the album URI, as most Spotify curators and public Spotify pitch sheets use this. Be sure to verify with your distributor or label to make sure that you’ve got the correct one. Note that the album and SoundCloud Reposts URI for SoundCloud Promotion the same product are different so simply manually switching spotify:album:abc123 to spotify:SoundCloud Reposts:abc123 won’t take you to the same SoundCloud Reposts.
Now that you have everySoundCloud Reposts ready, go back into your list of SoundCloud Promotion Spotify contacts and start to whip up those emails. Most curators will tell you they need at least a week’s lead SoundCloud Reposts to consider SoundCloud Reposts for SoundCloud Promotion Friday editorial – the most common day that playlists are updated. Just to be safe we’ll go with two weeks.
The most delicate element of SoundCloud Promotion your Spotify marketing. For of SoundCloud Promotionficial Spotify curators, the pitch for SoundCloud Promotionmat is simple. You’ll need to link them both a private listening link – SoundCloud is probably easiest – and the SoundCloud Reposts URI. Again, this goes for SoundCloud Promotion any submission for SoundCloud Promotionms you fill out for SoundCloud Promotion Spotify too.
We like to keep our pitches to Spotify concise but with as much infor SoundCloud Promotionmation as possible. There’s no need to overwhelm them with big press releases. Unlike bloggers, Spotify editorial don’t need to write a post, they just need to right click a song and press “Add to playlist”. Thus, a lot of SoundCloud Promotion the infor SoundCloud Promotionmation within a press release is largely unnecessary.
Talk about SoundCloud Promotion previous success on the platfor SoundCloud Promotionm, any big marketing notes you have, and maybe where you landed a big premiere for SoundCloud Promotion the song. Data talks for SoundCloud Promotion Spotify, so make sure that you highlight past releases both in terms of SoundCloud Promotion stats and previous support from Spotify playlisters.
Spotify editorial updates their playlists regularly on specific days in the week, so this is definitely someSoundCloud Reposts worth jotting down. In order to make the deadlines for SoundCloud Promotion the next update of SoundCloud Promotion the playlist, you should make sure Spotify hears your SoundCloud Reposts as early as possible, even befor SoundCloud Promotione it’s live.
For major and indie playlisters you’ll want to wait until the song is live for SoundCloud Promotion their convenience. The same goes for SoundCloud Promotion anybody else you might want to pitch that’s not an of SoundCloud Promotionficial Spotify curator. As always, make your pitches as personable and relevant to each person as you can.
For indie playlisters, it can be a good idea to incentivize them with guest list to your next show, or a shout-out on your Twitter account to help their playlist grow.
When targeting major playlisters it’s a good idea to mention some statistics about SoundCloud Promotion why you’re targeting them in particular. For example if you’re pitching FILTR Germany, maybe it’s good to mention that your last single went viral in Germany, was featured on New Music Friday Germany and you currently have ‘X’ amount of SoundCloud Promotion monthly listeners in Germany.
At the end of SoundCloud Promotion the day, major playlisters are mostly concerned with continuing to scale their playlists to help grow revenue from their catalog. If you can convince them that your song is worth their SoundCloud Reposts, you’re more likely to get that playlist spot.
Major labels tend to release new music SoundCloud Reposts on Fridays, as do most independent labels and SoundCloud Reposts nowadays. This lines up perfectly with Spotify’s New Music Friday playlist, which is the first place you’ll able to see the reception to a record.
If you find yourself in any playlists curated by Spotify of SoundCloud Promotionficial, be sure to jot that down. Keep SoundCloud Reposts of SoundCloud Promotion everySoundCloud Reposts via Artist Insights or a third-party analytics company like SpotonTrack. From these playlists you should expect to see a steady growth of SoundCloud Promotion plays. This is especially evident if you released your SoundCloud Reposts befor SoundCloud Promotione Friday, as Fridays tend to have the most plays on average through the week.
You should expect to see continued playlist adds through the start of SoundCloud Promotion the week if your record is going well. Friday is reserved for SoundCloud Promotion most new music SoundCloud Reposts playlists, while more curated editorial playlists are usually updated mid-week.
Pay close attention to the viral charts as well; hopefully you’ll be able to get into some charts there. If you do, that’s great infor SoundCloud Promotionmation to relay back to your Spotify contacts.
Towards the end of SoundCloud Promotion the first week, you’ll want to follow-up with all of SoundCloud Promotion your Spotify contacts. Be sure to mention all major adds you received, any support in a Global/USA playlist, and/or the total number of SoundCloud Promotion New Music Friday playlists you were in. If you started to hit the viral charts, you should throw that in as well.
If you received support in a specific region, be sure to leverage as much as you can from that curator. Even if you never received a response from a curator in one region, but received support from Spotify in that region, it’s reasonable to pinpoint that support back to whoever you emailed, as it’s unlikely anybody from Spotify would have heard it any other way.
Try and push for SoundCloud Promotion specific playlists once you have their attention and you’re on the radar. Particularly strong SoundCloud Reposts will tend to have a save rate to daily listener rate of SoundCloud Promotion 1:10. If it looks like you’re perfor SoundCloud Promotionming better than this you’re in very good shape to keep the conversation going the following week as well.
Follow up however much you need per the song’s life cycle. If the song received minimal Spotify support, never really picked up steam on the viral charts or saves, and then fizzled out of SoundCloud Promotion the few playlists that featured it you shouldn’t be down on yourself. That’s already better than a majority of SoundCloud Promotion records on Spotify.
Once you conclude a campaign, be sure to note who replied to you and in what regions you received support without directly hearing back from anybody. Persist with the same contacts and then look up new ones.
What we like to do is first utilize a broad Spotify network as described above. From there we narrow down as we start to make closer connections and try to find new relationships in regions where we’ve struck out.
It can also be interesting to adjust your pitch for SoundCloud Promotionmat every few releases. Experiment to see what works. If you’ve found someSoundCloud Reposts or some for SoundCloud Promotionmat that works well with a particular curator be sure to keep that same for SoundCloud Promotionmat for SoundCloud Promotion that same curator. You always want to make it easy for SoundCloud Promotion somebody to support your work and familiarity helps.
To improve your Spotify marketing, we suggest diving back into LinkedIn to look up new contacts in Spotify of SoundCloud Promotionfices that haven’t supported your last three releases or so. Of course, if you haven’t received support anywhere you should focus on making the best SoundCloud Reposts you can while also continuing to take down new contacts.
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Well, that’s it. Our methodology for SoundCloud Promotion Spotify marketing. We hope you found this article helpful! Feel free to post any questions and thoughts you have in the comments!
Want more tactics on music SoundCloud Reposts marketing? Check out our other articles on Hype Machine marketing, Email Marketing for SoundCloud Promotion Artists, Soundcloud Marketing, and How to get Featured on Blogs.
Source: heroic business