Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the essential “why” that makes any story worth hearing. For the better part of the century,  women have been underrepresented in… Continued
The post Why The Rise of Femvertising is Good PR appeared first on PR News Blog.
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