Trying to catch a break in the entertainment industry takes years of blood, sweat, and tears. It seems like there are a million moving parts at times, so finding prioritizing your tasks can make or break you. In fact, this is where many people hoping to make it in entertainment fall short. Some actors think all they have to do is focus on the acting, some musicians think all they have to do is make music. While this is obviously a major part of your success, it’s not the only part. Oftentimes, important tasks such as maintaining your social media take a hit.
How important is maintaining your social media, really? Well, these days, not only fans but agents and producers see you online way more than they see you face to face. Smartphone users check their phones at least 150 times per day. You are a brand and in order to know what they’re getting, they will look at your online presence to gather more information about you. Here are some tips to help you keep an active social media presence:
You should be engaging with social media accounts similar to yours on a regular basis. Get to know them so that you can learn from them (plus it never hurts to have a few more friends). Engagement feeds engagement, people are more likely to comment on your posts if you comment on theirs.
It’s no secret that social media engagement is the name of the game. Best case scenario, you want to get as much engagement as you possibly can within the first hour of posting. Why is this important? Immediate engagement after you post means the app algorithm will recognize that post is something that could be interesting to more of your followers, causing it to show up in more of your followers feeds.
A picture may be worth a thousand words, but a great caption will make your audience have just as much to say back. A caption has the ability to give your photo context, help your audience get to know you, and give them an opener to start a conversation. Not every post has to be long or detailed, they can be short and funny as well. What’s most important is that you give your audience a chance to interact with you.
Putting clear, quality photos on your social media is more likely to draw people in than a blurry picture of your dinner, for instance. While a picture of a nice meal can be fun to see sometimes, what people like to look at the most is… faces! A post with a face gets 38% more likes than those that don’t. It humanizes your brand and gives your followers something to connect with.
When someone does comment on one of your posts, try to reply to them as soon as possible. It’s not just good manners, it’s good business. If your social media platform sees that there are a lot of comment in your feed, they will recognize your post as valuable information and assume other people outside of your network would want to see it, too.
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