The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific...

What To Expect When You’re Marketing

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success...

As SoundCloud’s importance expands beyond audio, labels of all sizes are catching on to the value of having their SoundCloud plays.

The trend on SoundCloud, particularly with channels, is to pair reposts to have the ability to accelerate follower development. That channel may do the same, and receive uploads that are consistent too. You are unlikely to click it if channels repost the same song...

Improving your Soundcloud engagement

The more a station reposted their audience engaged. Frequency had the strongest correlation to a station ratio. Audience engagement falls significantly with the majority of the analyzed channels reposting between 6 and 17 times each day, at outside and 5 reposts. They...

How to Market Yourself on Soundcloud

As an artist, I understand how hard it can be to get consistent streams. Out of frustration, I ended up building a network, which led to a multifaceted approach to releasing and promoting my songs. I’ve had over 1.6 million streams so far this year. While...
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