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Sell Beats

By Disc Makers’ Author Randy Chertkow and Jason Feehan

To attract and keep your patronage supporters and grow your recurring monthly revenue, vary your Patreon rewards for your various tiers of support.

In previous posts, we’ve addressed why you need to consider patronage, the eight initial steps you should take, and how to promote your Patreon page. This final article in the patronage series covers one of the most important parts of your patronage: the rewards you offer your supporters. When you design your reward benefits with certain support segments in mind, you’ll lure patrons to give you money every month and grow your revenue.

As we’ve previously noted, your release schedule drives the rewards. This is because your free entertainment, which you consistently release over time through streaming music releases, videos, new merch releases, live shows, etc., will keep your audience engaged, spur various platform algorithms to promote your content, and draw new fans to you. Therefore, you should always promote your page by promoting the compelling premium Patreon rewards you offer so fans get excited to sign up.

Reward levels

Here’s a breakdown of the reward levels to consider. Each level comes with some recipes and suggestions you may want to use for you and your music. These suggestions can help you entice your audience to click that button to support you and boost the amount of money you make each month.

1. Minnow rewards ($1-$2 a month)

Once someone supports you on Patreon, they are automatically included in your feed, so they’ll receive messages from you. It’s important to provide an inexpensive option to get people to commit to you, because you can always up-sell them to higher levels once they’re a supporter. Therefore, it’s the minnow rewards that are critical for pulling people into your orbit.

Making Money With MusicMost creators set this level at $1 or $2 since many fans can usually afford $12-$24/year and get trivial benefits for it. If you can offer something at this price point, it increases the likelihood people will support you. Note that at $1, most of the money goes to Patreon and transaction fees, so $2 is a better amount to use if you want to earn more of the income. However, at that low level, your main goal is to get fans to sign up for something so you can upsell them to higher levels.

Some of the reward ideas at this entry-level include:

  • A PDF packet with band info, lyrics, artwork, and other entertaining content
  • Song downloads
  • Photos
  • Desktop backgrounds

2. Dolphin rewards ($5-$15 a month)

Fans gravitate to this reward level, so you should make this a compelling set of rewards. Again, try to tie these Patreon rewards to your releases so your fans who enjoy the release will get something extra as well. Here are some ideas and examples based on the type of release.

Video release rewards

  • Early access for video releases
  • High-definition version
  • Extended versions
  • Extra interview content (for interview videos, always keep some juicy topics separate so you can use them as rewards and tease it in the original video)
  • Behind-the-scenes

 
Music release rewards

  • Early access for music releases
  • High-quality/lossless versions of songs
  • Alternate versions (a capella, live, demo, remix)

 
Photo release rewards

  • Extra images not in the original sets
  • High-quality versions
  • Behind-the-scenes photos from when you recorded a song or played a show

 
Live event rewards

  • Early ticket access
  • Special/VIP section access
  • Backstage/soundcheck access

 
Merch release rewards

  • Early access to merch
  • Exclusive Patreon rewards for subscribers

 
Online rewards
These rewards are simply online options that you can provide as part of your regular process.

  • Discord access (and Discord flair and emojis)
  • Streaming access to see you create music or do things online
  • Twitch channel access
  • Premium social channel access (such as Twitter invite-only feeds or Substack extras)

 
You can create the above content more easily if you make it while putting together the original release. For example, you can make the high-definition exports of the songs when you are exporting the regular version. Or you can make an extended version of a song with an extra chorus before you finalize the original. Then, you can decide which reward levels will be able to see which premium content.

Also, make sure that when you release your free material, you remind people about all the premium extras you offer if they support you. Provide links to your Patreon page so they can sign up. And keep letting them know what they’re missing if they don’t sign up!

3. Musician Rewards ($10+ a month)

If you’re comfortable sharing your studio files with others, then your fans who are also musicians may pay you monthly to get access to your DAW files, sounds, loops, and more. If you choose to share this, when you release a new song, be ready to also release your raw studio files so people can make remixes and more.

Consider sharing the following for $10 to $15 a month for musicians:

  • Beats
  • Stems
  • Sounds
  • Presets
  • DAW files
  • Loops

4. Whale Rewards ($20+ a month)

Your top-level funders will often make you the most money, so you’re going to want to make your whale patrons happy. Your first ideas might be personalizations and rewards that cost you time to put together, but it’s not a good idea to make many of these. Your time is very valuable. Instead, come up with items that are rare or of higher quality. For example:

Personalizations

  • Personalized song (singing a chorus with the patron’s name in it, writing a custom song)
  • Personalized videos
  • One-on-one streaming concerts

 
Meetings/interactions

  • Meetings with your top-end funders
  • Q&A sessions online
  • Teaching sessions

 
Rare/limited items

  • Short-run or one-of-a-kind art
  • Autographed merch
  • Personalized messages on signed photos

 
High-end items

  • Expensive merch items (like neon signs, etc.)
  • Music gear (signed for extra value!)

 
Recognition

  • Credits
  • Call-outs/announcements while performing

Sales and marketing techniques

Don’t forget these great techniques when you present your Patreon rewards. For more on pricing techniques, check out the free guide, How To Make Money With Music.

  • Create upsells. Make sure your reward tiers cascade upwards and that you remind your backers what they can get (or are missing out on) at each level. Include this in every post you make at each level of rewards.
  • Use plug-ins. Patreon has plug-ins for your website that can lock up pages on your site to subscribers-only if they sign-up for the right level of reward. Best of all, if they aren’t signed up at that level, the plug-in gives them a big button that asks them to subscribe and then lets them click, sign up, then jump to the content at that next level. It’s a frictionless way to get people to sign up or boost their level.
  • Link rewards to your goals. Don’t forget to pitch your Patreon goals when doing your rewards. Goals are usually a set target number of sign-ups where fans get something extra if you reach them.

— — —

Make sure to keep track of your metrics so you can evaluate how well your rewards do with your fans and make adjustments over time. Creators are sometimes reluctant to change their rewards because they’re afraid of alienating those supporters who signed up to get something which you are now thinking of changing. While you shouldn’t change your rewards too often, you should be willing to adjust them at least every six months or so if you hit a plateau of support. Doing so may help convince more patrons to support you or encourage others to move up a tier.

Finally, the most important thing about your patronage efforts is to communicate with your fans. Use Patreon’s features to ask questions of your supporters, and then listen to what they are asking for. You just might find the best ideas for rewards coming from your current supporters.


Authors of the critically-acclaimed modern classic, The Indie Band Survival Guide, Billboard Magazine called Randy Chertkow and Jason Feehan “the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” Their latest book, Making Money With Music (Macmillan) and free Making Money With Music Newsletter, help all musicians — from startups to pros — build a sustainable music business so you can make money in today’s tech-driven music environment.

How to   Make More Money With Music, the Complete Guide

Related Posts
Subscription revenue and patronage can build your music career
8 steps to making money with Patreon
How to promote your patronage platform and boost monthly music revenue
A release strategy to fill your yearly calendar
Choosing the right rewards for patronage and crowdfunding campaigns

This Disc Makers post Reward recipes for Patreon appeared first and was stolen from OUR Blog Disc Makers Blog.

SoundCloud Promotion

Supreme{PR} is a Texas based Organic SoundCloud Promotion Agency with a focus on music promotion streaming platforms like Soundcloud and Spotify. We generate real engagement through our partnerships with the largest promotion networks. Supreme{PR} provides 100% transparent services and remarkable customer service. Disclaimer: We offer organic exposure, not miracles. Make sure your songs are professionally produced and mastered.

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We provide you our Spotify bundle that will get tens of thousands of new listeners in a few days.

Nowadays, it can be easier for Soundcloud music promotionians to get discovered, especially thanks to sites like SoundCloud and streaming solutions like Spotify. In actuality, Spotify can be one of the best places for Soundcloud music promotionians to put their Soundcloud music promotion in order to get discovered. We provide you our Spotify bundle that will get tens of thousands of new listeners in a few days. Artists or bands can choose one to five songs or tracks. It may be an album Soundcloud promotion package of five tunes. The package gets around seven thousand plays. The songs or tracks will get placed on three playlists. The delivery starts in twelve hours and it makes take five days to finish. Our top plan can be selected for different sets of five tracks or songs. The identical set of five tracks or songs can be promoted with this plan again in the not too distant future. Boost your chances to Get in the Spotify SoundCloud Charts! Getting Plays on Spotify must be your Goal!

SoundCloud success measured by performance indicators and vanity metrics

Music artists are in many ways like startups. They create, publish, sell, negotiate, deal with payments, do SoundCloud... However, it's really tough to find relevant performance indicators for artists. But what's true for businesses is true for artists: without numbers, it's significantly harder to be successful. Before it begins, and sometimes it kills a career. In this post, I need to share some tips and maybe some surprising facts about the amounts of one of the biggest online Soundcloud music promotion programs -- SoundCloud. Disclaimer / Warning: the following analysis features opinions and has been performed by SoundCloud listeners. The report is not sponsored or endorsed by any artist, label, or SoundCloud. The results are based on publicly available information or claim to be representative, correct, or complete. Do not analyze graphs with more than 500 million nodes in the home. Top 10 Profiles on SoundcloudThere are approximately 1,000 artists on SoundCloud that have follower bases exceeding 250,000 users. The artist with the most followers is not Avicii Skrillex, The Weeknd, Kanye West, David Guetta, Justin Bieber or Drake. It's Future with 9.48M followers - a gigantic figure in the SoundCloud ecosystem. There is not a single non-Hip Hop profile in the Top 10. Four out of the top ten profiles are record labels. UMG and Sony are dominating the top ten. In the event you anticipated EDM here you probably live outside the US. Hip hop artists have dominated one of the...

Improving your Soundcloud engagement

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Buying Soundcloud Reposts is a Record Label Marketing Secret

The more a station reposted daily, the less engaged their Soundcloud audience. Repost frequency had the strongest correlation to a station ratio. Audience engagement falls significantly with nearly all the analyzed channels, at 5 reposts and outdoors. They see the value and are rewarded with a reply every time they do repost or upload something. Follow for Download Gates: So why do labels and artists have higher engagement ratios? Labels and artists often curate more in regards to reposts and uploads, favoring quality over quantity, allowing them to make dedicated superfans. The standard repost generates plays of that channel's following. Quite simply, if a 100.000 follower channel reposted your path, it would probably only create 3.000 -- 4.000 plays. You, like us, had probably expected this number to be much higher. The majority of channels had scarily low play-to-follower ratios, between 1-5%. Whereas a part of channels ranged between 10-18%, some were as low as 1 percent. The accounts that are high-ratio were the artists and labels, who reposted uploaded and less . The distinction is critical, and reinforces the notion that you will have to be careful in who you set up with. Improving your channel's engagement The trend on SoundCloud, especially with promotional channels, would be to pair reposts that are consistent to be able to accelerate follower development. That channel get consistent uploads also, and may do the same. The final result is a perpetuating cycle, in...

As SoundCloud‘s importance expands beyond audio, labels of all sizes are catching on to the value of having their SoundCloud plays.

The trend on SoundCloud, particularly with channels, is to pair reposts to have the ability to accelerate follower development. That channel may do the same, and receive uploads that are consistent too. You are unlikely to click it if channels repost the same song every day. They end up unfollowing them or ignoring the channels. The outliers are the ones that upload more more like tags and repost. It's a good deal more easy to appreciate an artist than tag or a channel since there personality. There is a significant tipping point in engagement with reposts exceeding four a day, which everyone should take as their limit that is regular. Reposting more often to overcompensate for the lack of plays is, actually, counter-productive and reduces engagement farther. Another optimization strategy is to need your repost is scheduled in the best engagement time, which is when the vast majority of the Soundcloud audience has arrived in school or the office of that station. Obtaining More Plays on SoundCloud There is a common strategy to give away your Soundcloud music promotion for free download in exchange as the title would imply. Some follow for gates permit you to collect followers across channels and stores, collect mails, or present content. For constructing an Soundcloud audience on 11, this has turned into a must-do. This one is straightforward. Ensure that your tags in your tune is identical to whichever graph on SoundCloud you would like to chart within. Something as simple...

The key behind strong Soundcloud reposts

The key behind strong reposts So why do artists and labels have higher engagement ratios? Labels and artists often curate more in relation to reposts and uploads, preferring quality over quantity, allowing them to create dedicated superfans. The repost generates plays to 3-4percent of the following of that station. You, like us, had expected this number to be higher. Some were as low as 1 percent, whereas a small part of channels ranged between 10-18%. The majority of the low-ratio accounts were the repost channels, who reposted frequently throughout the day and had few initial uploads in their account. The accounts were the artists and labels, who reposted uploaded and less more often. The distinction is important, and reinforces the notion that you will need to be careful in who you group up with. Improving your station's engagement The trend on SoundCloud, particularly with promotional channels, would be to pair reposts that are consistent with gate inclusion to be able to accelerate follower development. That channel receive uploads, and may do the same. You are not likely to click it, if multiple channels repost the exact same song every day. Finally, they end up dismissing the stations or unfollowing them. The outliers are those that repost often and upload more more like tags. It's a lot more easy to appreciate an artist than a repost channel or tag because there personality it's likely to join with there. There's a significant tipping point in engagement with...

Our Organic SoundCloud Reposts are provided through a network of influencers, and artists.  All of our work is legit and comes with a satisfaction guarantee. Real people, real promotion.

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USD $30.00
USD $55.00
Distribution on 500+ SoundCloud Influencer Channels.
USD $105.00
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USD $420.00

FAQ

  • How do Reposts Work?
    1. Your song is distributed to our network of SoundCloud Influencers.
    2. Our Influencers have between 10k – 500k followers each.
    3. Influencers repost your song to their followers.
    4. Followers may (or may not) choose to play, like, comment, or repost your track.
    5. The better the track, the better it will perform.
    6. You can monitor your engagements in SoundCloud Pulse or Notifications.
    7. Reposts stay active for 48 hours.
    8. To see an example of a repost schedule click here.
  • What are you going to do for me?
    We give your release a boost by getting it in front of a real audience. We provide you with a “first wave” of engagement that you may not be able to get otherwise. What happens next is up to you and your music.
  • How long do reposts last?
    Reposts stay active for 48 hours. After the first 48 hours, your reposts are too far down the stream to be noticed. Removing them keeps an influencer’s channel from being over-used and outdated.
  • Will I go VIRAL from one organic soundcloud promotion?
    The truth is, probably not. Unless you have the next “The Box” in your pocket, you are probably not going to blow up from one promotion. We are not going to bullshit our clients and make false promises. Think “Brand Building” not “Overnight Sensation.”
  • Will I get noticed by labels?
    The best way to get noticed is to keep your brand in front of an audience while producing top quality material. Labels want real artists who already have a brand together, who self-promote and have a good presence on Soundcloud and Spotify. Please, don’t expect to send out some reposts and get signed. This is the most competitive business in the world.
  • Can I have the links to your influencer channels? 
    No. It took us many years to build our network.
  • How many is a million?
    The number represents the total amount of followers your song is shared with. It doesn’t mean that your track will be reposted by a million influencers.
  • Can I split an order between multiple songs?
    We require a minimum of 1 million reposts per song when splitting an order. The minimum order you can split between two songs is 2 million reposts.
  • Can I change the link to my song?
    Unfortunately, no. The organic Soundcloud promotion can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
  • What if no one likes my music? 
    If we can’t get anyone to repost your track, we will refund all of your money.
  • Are the organic SoundCloud followers real people who will become fans?
    They are fully organic, real, living people who have downloaded other music from our fangates and given the option to follow you. Once they are following you they will receive your music in their streams and it’s up to you if you connect with them and build your community. This is how to turn them into “Superfans.”
  • Will they immediately like my music?
    New followers are not automatic “fans” and will probably not engage your tracks right away. You have to engage them by streaming good music, following them back, comment on their stuff, and chatting with them.  Build your community.
  • How Long does it take to gain 1000?
    Once the campaign has started, you can expect 1 week per-1000.
  • How can I track the progress of a campaign?
    Watch your organic Soundcloud followers grow on the Pulse app or in Notifications on the website.
  • Can I change the link to my profile after I order?
    No. Unfortunately, the promotions can’t be forwarded. It is okay to change the title or other meta-data, just not anything that affects the link.
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