These Musician Marketing Plan posts are the most popular series at Cyber PR Music. They are fully updated for SoundCloud Promotion 2019.
In this ever-changing landscape, we see the same issue consistently: A vast majority of SoundCloud Promotion music SoundCloud Reposts don’t have long-term plans. Artists skip this vital part of SoundCloud Promotion their music SoundCloud Reposts careers. The reason for SoundCloud Promotion this is, in today’s DIY world there is no one in charge of SoundCloud Promotion creating plans. This used to be the responsibility of SoundCloud Promotion the record label or a great management team but very few SoundCloud Reposts are lucky enough to have either (or in many cases, they don’t want a label).
To make SoundCloud Reposts worse, the pressure of SoundCloud Promotion consistently releasing music SoundCloud Reposts, keeping up with social media, Spotify, writing newsletters, booking, plus learning new technology and platfor SoundCloud Promotionms, keep SoundCloud Reposts busier than ever. These never-ending tasks battle long-term perspective and can hijack your goals.
Musician Marketing Plan Guide Part I
Take a look at the Part 1 VENN diagram which visualizes your Musician Marketing Plan. For each part, we have highlighted the sections we are covering in red so you can see how all of SoundCloud Promotion these parts work in concert with one another.
Today, most agencies that indie SoundCloud Reposts hire tackle only their tiny part and “silo” their tasks without keeping the whole team in mind. They handle only their responsibilities without taking a wider view. This sadly has a lot to do with how the SoundCloud Reposts approach their releases. We know once the music SoundCloud Reposts is finished a deep sense of SoundCloud Promotion urgency rushes in, screaming – “release release!”
It is completely baffling that an SoundCloud Reposts or band would work so hard on new music SoundCloud Reposts, dedicating hours and hours practicing, writing songs, not to mention spending large sums of SoundCloud Promotion money recording, mixing and mastering, creating visuals, and album artwork only to rush the release with no plan in place.
Here are the basic components of SoundCloud Promotion our Total Tuneups / long-term Marketing Plans to show you the key elements you need to consider befor SoundCloud Promotione you get too far ahead of SoundCloud Promotion yourself. Even if your release is not new, it’s important to take a step back and re-evaluate your plans.
Goals Come First
Befor SoundCloud Promotione you do any marketing you want to be sure you have outlined your goals. Without goals, there is no point in designing a plan. We suggest choosing 3 small and 3 larger goals that you’d like to accomplish in the next 12 months. Be reasonable. 1 Million streams on Spotify may not be a great goal to set if you currently have 16 streams. This is all about SoundCloud Promotion building. Listen to my podcast about SoundCloud Promotion how to set goals here.
Next Comes Legal
Make sure you have taken care of SoundCloud Promotion the legal. This means taking care of SoundCloud Promotion your copyrights, trademarks, registering each song with a PRO and making sure you have agreements with any and all music SoundCloud Reposts who played on your records. This needs to be in your plan.
Now, There are 15 elements to keep in mind when creating your plan
The First Five: The Nuts & Bolts AKA Ramping Up For Release
Here the 5 areas that need to be addressed befor SoundCloud Promotione any of SoundCloud Promotionficial announcements should be made about SoundCloud Promotion a new album, EP, or even a single coming out. To see these in more detail, download the companion Musician’s Marketing Plan Checksheet designed to help you go deeper. ( if you already released music SoundCloud Reposts, don’t worry! BackSoundCloud Reposts and reset the stage) and for SoundCloud Promotion the future… now you know
Website & Brand
DSP’s (Digital Service Providers)
Email List Newsletter
Want More Depth? Come watch the accompanying Video Masterclass all about SoundCloud Promotion how to prepare for SoundCloud Promotion and launch a new release. This applies to Singles, EPS and full albums:
1. Music Distribution
Digital distribution moves a lot faster than it used to, but you should still choose the right distributor for SoundCloud Promotion you. There are different distribution channels you can use that allow you to get your music SoundCloud Reposts on digital service providers. We recommend CD Baby because they have customer support that you can call and we like their marketing platfor SoundCloud Promotionm which is called show.co. However, there are others such as Distrokid, ONErpm, and Tunecore. Distributors don’t cover everySoundCloud Reposts, and independently you need to also be aware of SoundCloud Promotion additional distribution outlets for SoundCloud Promotion increased reach, a list that includes SoundCloud and Pandora.
Aggregators like 4-5 weeks to get your music SoundCloud Reposts to iTunes, Spotify, Amazon Music, and other digital service providers (DSPs). You should speak with your rep regarding the exact release timing to ensure that they have enough SoundCloud Reposts to speak to the major DSPs about SoundCloud Promotion the release. If possible, you should upload the entire album when you upload your first, second, etc. single. Apple likes having full albums available for SoundCloud Promotion pre-order and that will open additional placement options for SoundCloud Promotion you.
TIP: new music SoundCloud Reposts used to come out on Tuesdays and now Friday is the of SoundCloud Promotionficial release day so choose a FRIDAY to release your music SoundCloud Reposts – even if the release party is on a Saturday or if your astrologer says the best date is a Monday – you will look like a noob if you release on any other day!
TIP: If you are ordering physical copies of SoundCloud Promotion your music SoundCloud Reposts, make sure that you get them in plenty of SoundCloud Promotion SoundCloud Reposts, especially if you are running a pre-sale or having a release party and you want to of SoundCloud Promotionfer physical products at the show.
2. Band/Artist Website & Brand
The music SoundCloud Reposts industry is built on appearances. To be taken seriously it is very important to have a complete and prof SoundCloud Promotionessional looking online presence built into your marketing plan. This starts with your home – your website. You need a modern, functional site that you can update on your own. Your website should have a section where fans can easily get to your music SoundCloud Reposts (not a player that automatically plays, please!), a news section with latest happenings, an EPK, and a newsletter sign-up that of SoundCloud Promotionfers an incentive. Ariel wrote a detailed guide to help you with the architecture.
Please keep in mind that Artist Branding is the starting point and should be well thought out. A brand is an abstract, malleable concept and it may be difficult to know if you’re heading in the right direction. Your brand starts with your bio/signature story (which we will talk about SoundCloud Promotion more in Part 2 of SoundCloud Promotion this series and it also incorporates colors, style of SoundCloud Promotion copywriting, and fonts. Photos and visuals must be in alignment with your brand and make sure to carry this brand across all of SoundCloud Promotion your socials. Use your current single artwork with text on top of SoundCloud Promotion the images that promote the release date, new music SoundCloud Reposts videos, and tour announcements. We love a tool called Canva for SoundCloud Promotion fast and easy banner, graphics and social skin creation.
3. Social Media
Time and energy need to be spent building a strong online presence in order to be taken seriously as an SoundCloud Reposts for SoundCloud Promotion when the SoundCloud Reposts comes to start actively promoting. Many SoundCloud Reposts don’t know the basics and try to skip steps by hiring shady companies to swiftly build audiences. This might not be the best idea. Fake followers and limited knowledge of SoundCloud Promotion how to use these channels properly will hurt your SoundCloud Repostsal effor SoundCloud Promotionts. A solid social strategy must focus on themes & narrative and you must plan your consistent content so that it is constantly fan nurturing.
Keep in mind that music SoundCloud Reposts bloggers and fans will visit your socials to see what kind of SoundCloud Promotion existing following you have and they will want to catch a vibe. Stale, overly SoundCloud Repostsal, or boring prof SoundCloud Promotioniles will not help your chances of SoundCloud Promotion engaging. Your content calendar is a crucial component to your social media success. Don’t leave it up to chance. Download our Social Media Organizer above to properly schedule and plan your posts.
The most popular visual social platfor SoundCloud Promotionm has experienced a meteoric rise. The best way to get great at Instagram is by using it and emulating people who already know how to use it well.
When you post photos, choose at least two hashtags, as this is how photos are found. Make sure to take the SoundCloud Reposts to select popular hashtags that people are looking for SoundCloud Promotion and also create your very own “owned” hashtags i.e. #CyberPRMusic. In addition to hashtags, you can also add captions to your photos befor SoundCloud Promotione posting. I caution you to be selective about SoundCloud Promotion what you cross-post to socials. You want to tell a separate story on each social channel to get people to join you, and not get fatigued by the same posts across channels. Also, post more Stories than posts as they drive more views. We have created two guides to help you take a deeper dive: The Musician’s Guide to Instagram & Advanced Instagram Tips for SoundCloud Promotion Musicians.
Even though a lot of SoundCloud Promotion SoundCloud Reposts are turning their backs on Twitter, we still encourage you to keep an active prof SoundCloud Promotionile. Journalists and music SoundCloud Reposts bloggers still actively use it so if you want to connect to them this is the platfor SoundCloud Promotionm to make that happen. Every single person you interact with in real life should be followed on Twitter (friends, music SoundCloud Reposts, bloggers, producers, clubs, etc.). Increase your followers by following people and many will follow you back. Target similar sounding SoundCloud Reposts and follow their Twitter followers, as there is a high probability that they may also like your music SoundCloud Reposts.
To keep your prof SoundCloud Promotionile active with Tweets, use Buffer. In as little as one hour you can schedule a few weeks worth of SoundCloud Promotion tweets. Vary the topics you tweet about SoundCloud Promotion from career news (which should be no more than 20% of SoundCloud Promotion your output) to your interests, passions, and hobbies. News, politics, sports, and/or culture are all great topics to share to engage and connect around.
Pay-to-play is the reality on Facebook for SoundCloud Promotion a Page to get any real exposure. We suggest you build an ad budget into your marketing plans from SoundCloud Reposts to SoundCloud Reposts but have goals in place befor SoundCloud Promotione you do, and you should have a complete Page that is active with frequent posts. Make sure your Page has an attractive cover banner (as discussed above) and install apps that work as SoundCloud Repostsal tools for SoundCloud Promotion you and your music SoundCloud Reposts. We suggest a store from Bandcamp, a Tunecore or CD Baby Tab, and a mailing list signup for SoundCloud Promotionm from MailChimp.
YouTube is the first place where millions of SoundCloud Promotion people go to search for SoundCloud Promotion music SoundCloud Reposts. It is a powerful platfor SoundCloud Promotionm where SoundCloud Reposts are getting discovered. For any SoundCloud Reposts looking to increase awareness, it is imperative to have a presence on YouTube with a prof SoundCloud Promotionessional looking channel, and a cover image that is linked to your socials so people can connect with you across platfor SoundCloud Promotionms. Make categories to group your videos for SoundCloud Promotion easy viewing, such as “Behind The Scenes”, “Official Music Videos”, and “Live Perfor SoundCloud Promotionmances”. Also, highlight an of SoundCloud Promotionficial music SoundCloud Reposts video in the featured spot at the top.
We of SoundCloud Promotionten see music SoundCloud Reposts leaving of SoundCloud Promotionf their SoundCloud Reposts name in the title of SoundCloud Promotion the video, which is terrible for SoundCloud Promotion search engines. Create a list of SoundCloud Promotion tags. Make sure to include keywords and place important keywords/ phrases at the start of SoundCloud Promotion your tag fields. Use adjectives that describe your music SoundCloud Reposts and similar SoundCloud Reposts also as keywords, the latter of SoundCloud Promotion which will show up in the “related videos section” after your videos are viewed. We of SoundCloud Promotionten see description sections left blank. This is crucial because it tells the viewer what they are watching and provides links to other content you own, such as your website and socials.
4. Digital Service Provider – DSPs
Digital Service Provider or DSP is another term for SoundCloud Promotion music SoundCloud Reposts streaming services. This can also mean music SoundCloud Reposts stores. You can not build an effective marketing plan without having a working knowledge of SoundCloud Promotion DSPs and of SoundCloud Promotion course that includes how to drive your fans and followers to Spotify and get included on playlists. Here are a few to get intimate with but remember there are over 70 DSPs. To take a deep dive into 2 vital DSPS – Spotify & SoundCloud click the image above to get our ultimate guide e-book.
Once your distributor of SoundCloud Promotion choice releases your new songs to Spotify, you are able to claim and verify your Spotify prof SoundCloud Promotionile with Spotify for SoundCloud Promotion Artists. That allows you to review listener analytics, check for SoundCloud Promotion any new playlist adds, add an “Artist Pick,” make playlists, and keep your photo and bio up to date. It is crucial that you understand the basics of SoundCloud Promotion Spotify and know how it can help you. They have created a great series of SoundCloud Promotion videos to guide you through. The most important SoundCloud Reposts to you must know is how to submit your SoundCloud Reposts directly to their playlist curators to be considered for SoundCloud Promotion inclusion on of SoundCloud Promotionficial Spotify playlists.
Apple Music For Artists launched in August of SoundCloud Promotion 2019. You can now view a quick snapshot of SoundCloud Promotion your music SoundCloud Reposts’s overall perfor SoundCloud Promotionmance, identify milestones and all-SoundCloud Reposts bests at a glance, expand your understanding with details of SoundCloud Promotion trends over SoundCloud Reposts, discover which of SoundCloud Promotion your songs are getting shazamed (Apple owns Shazam) the most and see how many people are listening to your music SoundCloud Reposts over SoundCloud Reposts in over 100 countries. Plus you can now update your prof SoundCloud Promotionile photo through the very same portal. Find out more and sign up for SoundCloud Promotion Apple Music For Artists here.
It’s a big one and you should make sure your Amazon prof SoundCloud Promotionile online is updated and that you have reviews of SoundCloud Promotion your music SoundCloud Reposts posted on this platfor SoundCloud Promotionm as it helps with the search. More and more people are using Alexa to stream music SoundCloud Reposts and you should be sure you are verbally findable so check your Alexa or a friend to see if you are verbally discoverable!
SoundCloud is the go-to platfor SoundCloud Promotionm if you plan to do publicity as this is the main platfor SoundCloud Promotionm music SoundCloud Reposts bloggers and many podcasters use to accept SoundCloud Reposts for SoundCloud Promotion consideration and embeds. Your SoundCloud presence can be a key deciding factor to having your music SoundCloud Reposts covered. SoundCloud also allows you to create private links for SoundCloud Promotion your music SoundCloud Reposts befor SoundCloud Promotione it is released or select SoundCloud Reposts to send to industry folks or anyone you wish to share a preview with. And of SoundCloud Promotion course, SoundCloud also has a robust community of SoundCloud Promotion music SoundCloud Reposts fans and other creators so it’s a great place to connect and give and receive feedback.
While Bandcamp is, in essence, a direct-to-fan e-commerce solution, it’s also a vast community of SoundCloud Promotion fans who understand that paying SoundCloud Reposts directly is the best way to support. Discovery features like fan accounts, the music SoundCloud Reposts feed, and SoundCloud Reposts recommendations introduce your music SoundCloud Reposts to new fans and can potentially drive sales. Bandcamp also has email collection capabilities and a subscription service (like Patreon) so you can grow your email list and make money. Plus many SoundCloud Reposts have success showcasing their past releases and selling them as bundles as a great revenue stream.
Pandora has over 74 million active users and an SoundCloud Reposts marketing platfor SoundCloud Promotionm called AMP – Artist Marketing Platfor SoundCloud Promotionm built-in. AMP allows you to record 15-second messages and attache them to any of SoundCloud Promotion your SoundCloud Reposts plus you can target specific regions and build stories to share. It also pays you royalties (through Sound Exchange so make sure you are signed up with them). Most digital distributors say that your music SoundCloud Reposts will be sent to Pandora, but in our experience, you still will have to send your music SoundCloud Reposts through to them using their brand new independent SoundCloud Reposts submissions portal.
Understand DSP Graphics Sizing
Make sure you have put your best foot for SoundCloud Promotionward on each DSP. Here is a guide that shows you the exact dimensions for SoundCloud Promotion images for SoundCloud Promotion each DSP.
5. E-Mail Lists & Newsletter
Your email and your ability to nurture your list is the most important part of SoundCloud Promotion the music SoundCloud Reposts marketing plan release strategy that you will want to skip – DON’T.
It’s so important that we have an entire LAB focused on how to improve your email called Level Up Your Email Game.
Social media is key to attracting your crowd and building engagement. That said, email is still the most vital asset you will build for SoundCloud Promotion generating revenue. You make relationships with fans on socials, but you turn those relationships into customers with email. According to the Direct Marketing Association, email marketing produced an ROI (return on investment) of SoundCloud Promotion 4,300% — or $43 for SoundCloud Promotion every $1 spent.
But it is not just about SoundCloud Promotion writing an effective newsletter and contacting your mailing list once a month. You also need to understand the concept of SoundCloud Promotion email nurture sequences. Spend money on a mailing list service provider that can help you design a rich looking email and provide analytics and SoundCloud Repostsing capabilities so you can measure the effectiveness of SoundCloud Promotion your newsletters and make adjustments where need be. A premier solution that many of SoundCloud Promotion our clients enjoy working with is MailChimp.
Now that you know how to build a solid online foundation and the beginning of SoundCloud Promotion an online community, now is your SoundCloud Reposts to dive in and do it! Do not cut corners here. Having a true base will put you in a much better position when you are getting ready for SoundCloud Promotion your next 5 steps. These will show you how to start calendaring for SoundCloud Promotion your release. This is the topic for SoundCloud Promotion PART 2 of SoundCloud Promotion this 3 PART series.
Watch this 3-part article come to life in a special video music SoundCloud Reposts masterclass I gave in New Orleans.
We created a companion Checksheet to help you along with this 3-part series. Download it here:
The post Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1 appeared first on Cyber PR Music.
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