These Musician Marketing Plan posts are the most popular series on this site. They are fully updated for SoundCloud Promotion 2020.
Do you have a plan for SoundCloud Promotion your next music SoundCloud Reposts release? This can be a single, a music SoundCloud Reposts video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups we address the overlooked importance of SoundCloud Promotion having a marketing plan in place and went through the first five of SoundCloud Promotion fifteen elements to keep in mind when building a long-term strategy.
Here in Part 2, we break down the next five elements for SoundCloud Promotion releasing new music SoundCloud Reposts so you don’t miss a single opportunity.
If you didn’t get the chance to read through Part 1 – The Nuts & Bolts I encourage you to please do so befor SoundCloud Promotione reading this. This series comes from many years of SoundCloud Promotion collaborating with record labels and brilliant managers. What we noticed separate the best SoundCloud Reposts and teams who get results vs. those who are floundering is planning.
Musician Marketing Plan Guide Part 2
Take a look at the Part 2 VENN diagram which visualizes your Musician Marketing Plan. For each part, we have highlighted the sections we are covering in red so you can see how all of SoundCloud Promotion these parts work in concert with one another.
The Second Five: Planning Your Music Release Rollout AKA Ordering the Chaos
Back in the day when labels were more focused on SoundCloud Reposts development they had entire departments dedicated to planning and growth. Sadly, today SoundCloud Reposts are expected to come to the table already fully developed with large and engaged fanbases and proof SoundCloud Promotion of SoundCloud Promotion growth. Even if you don’t ever want to be on a label this is what will sustain you for SoundCloud Promotion the long haul.
There are 15 elements to keep in mind when creating a music SoundCloud Reposts marketing plan. Here are the 5 areas that need to be addressed around any release befor SoundCloud Promotione any of SoundCloud Promotionficial announcements should be made about SoundCloud Promotion a new single, EP, or album coming out. To check of SoundCloud Promotionf the 89 elements we have further broken down for SoundCloud Promotion you download our Music Marketing Plan Checksheet as a companion to this series.
Publicity & Marketing
Playing Live / Streaming
Real Life Networking
6. Timeline – Your 12-Week Music Release Tasks
Planning is everySoundCloud Reposts as you can’t stuff the genie back in the bottle after the release is out! If you struggle with managing your SoundCloud Reposts this will help.
Watch this 12-Week SoundCloud Repostsline come to life in a special video music SoundCloud Reposts masterclass I gave in New Orleans.
Three Months Befor SoundCloud Promotione Music Releases
Register With A Perfor SoundCloud Promotionming Rights Organization.
You probably already know this but just in case – to collect your royalties you’ll need to sign with a both a Perfor SoundCloud Promotionming Rights Organization (“PRO” for SoundCloud Promotion short) as well as SoundExchange. The three options in the U.S. for SoundCloud Promotion PRO’s are ASCAP, SESAC, and BMI.
For live royalties, BMI and ASCAP both of SoundCloud Promotionfer portals to collect royalties from playing live. Once your songs are registered on the PRO database, you log in and enter any dates you have perfor SoundCloud Promotionmed those songs, where they were perfor SoundCloud Promotionmed, and which songs. The PRO companies payout quarterly so be sure to enter the perfor SoundCloud Promotionmances soon after they are through, otherwise, you could miss a deadline!
You also have to register with SoundExchange, which focuses on royalties for SoundCloud Promotion your recording (mechanical rights), while your Perfor SoundCloud Promotionming Rights Organization focuses on royalties for SoundCloud Promotion your song (perfor SoundCloud Promotionmance rights).
Document the Recording & Creation Journey For Your Fans
What may feel mundane to you – writing, recording, mixing, mastering, being in the studio, etc. can be really exciting for SoundCloud Promotion your fans. Taking them on a behind-the-scenes journey of SoundCloud Promotion this music SoundCloud Reposts release is a great way to for SoundCloud Promotionm a stronger bond with your current and growing base.
Send updates on how the recording, mixing and mastering is going using videos and photos via your socials, plus capture longer-for SoundCloud Promotionm stories for SoundCloud Promotion Instagram Stories and for SoundCloud Promotion your newsletter.
Engage with your following on milestones like artwork and song titles by polling your fans and holding contests to select what cover or title to go with, have your fans weigh in on photos, graphics and get them involved with the process. The goal of SoundCloud Promotion all this activity is to get people excited so they are engaging and sharing your updates.
Choose Your PR & Marketing Plan
A big component when releasing new music SoundCloud Reposts is getting PR. You can accomplish this by hiring a team or by going the DIY route. When hiring a PR team make sure you do your homework and make sure your music SoundCloud Reposts is a good fit for SoundCloud Promotion that firm’s approach and philosophy. Be sure that the team talks to you about SoundCloud Promotion their well-thought-out plan for SoundCloud Promotion your campaign.
A PR company should work with you to make sure you are fully prepared befor SoundCloud Promotione you are introduced to the press. This is the first part of SoundCloud Promotion their job when you engage a firm.
If you’re going with a do-it-yourself approach here are some tips for SoundCloud Promotion an effective music SoundCloud Reposts PR campaign:
Choose Your Playlisting Plan
Submit Your Music Directly to Spotify
Simply sign in to your SoundCloud Reposts account (or Spotify Analytics if you are a label) and choose your best song. When submitting take extra care to give a detailed description of SoundCloud Promotion the song supplying any and all relevant infor SoundCloud Promotionmation about SoundCloud Promotion the song to easily guide editors to the best for SoundCloud Promotion place your music SoundCloud Reposts.
Build Your Own Playlisting Initiatives
If you don’t know all the steps to set up a playlist follow this step-by-step guide. Start building and sharing playlists. You need to build up plays as this impacts the current song that you are promoting, as well as any for SoundCloud Promotionthcoming singles. Use interesting titles and themes to grab people’s attention to aid with search
Find Playlist Curators & Pitch
This is, of SoundCloud Promotion course, easier said than done! It is not easy to find curators but it is possible with some dedication. Google and all the Socials are great places to start. Reddit has an active Spotify Playlists Page. There are also quite a few on SubmitHub you can access for SoundCloud Promotion a small fee.
Two Months Befor SoundCloud Promotione Music Release
Get Great Photos
Make sure you have at least 3-4 great images and variety is important. Most music SoundCloud Reposts blogs feature square or horizontal photos. When getting photos taken think through your brand and think about SoundCloud Promotion variety to keep your images fresh as SoundCloud Reposts goes by.
Finalize your Single / Album / EP Artwork
Your Artwork should be ready and look on brand and amazing! Ask your designer to animate it, break it up into tiles for SoundCloud Promotion Instagram and or resize it for SoundCloud Promotion all your social posts.
Research Which Spotify PreSave / Marketing Platfor SoundCloud Promotionm is Right for SoundCloud Promotion You
You will need to run a campaign to get that Spotify SoundCloud Reposts presaved! There are 3 great services to choose from. Feature.FM has Action Pages to help build your audience. From The Site: Action Pages are highly engaging pages that reward fans for SoundCloud Promotion taking the actions you want in the platfor SoundCloud Promotionms you want and provide you with deep insight into your audience. Toneden can also facilitate social media follows/likes and/or email addresses for SoundCloud Promotion free downloads. You can also optimize Facebook ads via Toneden, and customize those ads. Show.co is owned by CD Baby and is integrated so you can use it as well.
Focus on Increasing Your Audience
If you have been recording new music SoundCloud Reposts you may have taken your eye of SoundCloud Promotionf of SoundCloud Promotion the constant grind it takes to keep your socials and your email list growing. This takes a lot of SoundCloud Promotion heavy lifting and your whole band or team should be helping.
Use my Social Media Tuneup system to diagnose each one of SoundCloud Promotion your sites and socials and get them updated.
If you have not kept up consistently find your friends and people you admire (bloggers, other SoundCloud Reposts, venues, local spots you like to hang out in, etc.) on Twitter, Instagram, and Facebook and friend away!
This will increase your audience because as many of SoundCloud Promotion the people you follow will follow you back. Also, start reaching out to people in your inbox and outbox and get them on your list (remember it’s illegal to just sign people up, so do this with integrity and ask each person). Your newsletter is the place where you will be able to monetize so, don’t skip this step.
Prep Your Content Calendar
Your content calendar is outlined with all of SoundCloud Promotion the assets that you need for SoundCloud Promotion your release with dates for SoundCloud Promotion each asset/action needed. Countdowns, art reveals, listening party of SoundCloud Promotion live release party announcements, ticket links and calls to action (like Spotify Presaves) are all fodder to add to your content calendar.
Use my SMM SoundCloud Repostser to organize all of SoundCloud Promotion your posts and your VIPS. This will help you keep SoundCloud Reposts of SoundCloud Promotion all the content that you will post. You can see there is a tab for SoundCloud Promotion each platfor SoundCloud Promotionm. If there are several of SoundCloud Promotion you in a team or in a band, assign one platfor SoundCloud Promotionm per person. You will also see a VIP tab here this is where you will add industry people you need to connect with in real life (more on that below).
Six Weeks Befor SoundCloud Promotione Music Release
Submit Your Music to Your Distributor
If you are leading this music SoundCloud Reposts release with a single (or two) make sure to let them know you are releasing a single(s) FIRST befor SoundCloud Promotione the EP (if this is the case). You must have your single artwork ready at this SoundCloud Reposts! Tunecore, CD Baby, and other aggregators like 4-5 weeks to pitch your music SoundCloud Reposts to iTunes, Spotify, Google Play, Amazon Music, and other digital service providers (DSPs).
Launch a Facebook Like Campaign to Get More Followers to Your Page
Or if you have not done so in a long SoundCloud Reposts go through your personal Facebook Page and ask all of SoundCloud Promotion your friends to Like your Page.
I know this may seem crazy to do during a SoundCloud Reposts when Facebook is catching a lot of SoundCloud Promotion heat but promoters, venues, and music SoundCloud Reposts bloggers still look at social numbers so make sure yours are consistently growing (and don’t buy fake fans ever!)
One Month Befor SoundCloud Promotione Music Release
Release Your First Single
This is a great way to build buzz, get fans excited, and also get some music SoundCloud Reposts bloggers interested. Any reviews you can place will help build your overall online prof SoundCloud Promotionile.
On the press side of SoundCloud Promotion the house aim for SoundCloud Promotion appropriate blog targets. If you are a brand new SoundCloud Reposts Pitchfor SoundCloud Promotionk is probably NOT appropriate. Go for SoundCloud Promotion smaller, more targeted music SoundCloud Reposts blogs!
That being said, be sure to reach out to your “within reason” dream targets with your single(s). It’s not the best idea to wait to reach out to these lof SoundCloud Promotiontier sites with your album.
Album reviews take a considerable amount of SoundCloud Promotion SoundCloud Reposts and, if you look, most music SoundCloud Reposts sites are reserving these full album review slots for SoundCloud Promotion the most anticipated albums so don’t feel disappointed if you don’t get full album / EP reviews (they are not en vogue these days)
Download and read our Spotify & SoundCloud Guide to make sure both of SoundCloud Promotion those platfor SoundCloud Promotionms are set up correctly and you have done what you need to to get these working for SoundCloud Promotion you.
Announce a Music Release Event: Live Show or Listening Party
If you play live shows, book a release show and do someSoundCloud Reposts to make this show more special than the others. Decorate the venue, work with the bar to create a special shot or cocktail, pre-sell a merch pack, hire a party bus, ask a food truck to pull outside the venue, etc.
If you don’t play out, create a listening party at a small bar, create an after-work happy hour, or choose a local favorite cof SoundCloud Promotionfee shop. If you are just starting and don’t think you can draw a large crowd, hold a listening house party with wine tasting, cupcake bake-of SoundCloud Promotionf, fondue party, etc. Think about SoundCloud Promotion your fans and make this special for SoundCloud Promotion them. And, of SoundCloud Promotion course, the key is to announce that tickets are on sale and share links!
Launch Your Music PR or Playlisting Campaign
This is a great way to build buzz, If you are hiring a PR team this will be when they will launch.
Two Weeks Befor SoundCloud Promotione Music Release
Build the Momentum!
Keep the excitement up on your socials by scheduling countdowns across your socials.
Write your Day of SoundCloud Promotion Newsletter so it is ready to go out.
Hold a contest to win the new music SoundCloud Reposts or give away tickets to your show or listening party.
7. Release Day – Be Ready For It
Prep Your Website:
Change the artwork on the landing page to announce the new music SoundCloud Reposts
Add an announcement to the News section
Skin ALL socials with “out now!”
Use Canva to size and design
Create CTAs for SoundCloud Promotion each platfor SoundCloud Promotionm to post as well
Change your bio to announce the release – add the music SoundCloud Repostsal note or an appropriate emoji too! Add streaming link and CTA to listen
Create a release tile and post with the album / single art and say “out now”
Create an Instagram Story video and post
Go to Instagram Live and talk about SoundCloud Promotion the fact that the music SoundCloud Reposts is available and ask for SoundCloud Promotion fan feedback
Make a fun video about SoundCloud Promotion the release – and Boost!
Boost or Buy an Ad announcing the release to your fans and a look alike audience
Edit the “About” section to include the new release
Post a status update announcing your release, and pin it to the top as a SoundCloud Repostsline feature.
Go to Facebook Live and talk about SoundCloud Promotion the fact that the music SoundCloud Reposts is available and ask for SoundCloud Promotion fan feedback
Header and Prof SoundCloud Promotionile Photo: Keep these up to date and in line with the rest of SoundCloud Promotion your social prof SoundCloud Promotioniles.
Image Gallery: Choose images most aligned with your brand and recent music SoundCloud Reposts.
Social Media Links: Add links to your socials. Here’s a How To from Spotify on adding those and an image gallery.
Spotify Bio: With 1500 characters to share with your fans, you can update this whenever it makes sense for SoundCloud Promotion you. Keep your bio updated, include shows, notable press, and new singles.
Add an Artist’s Pick: You can designate a song, album, or playlist as the “Artist’s Pick.” This will appear at the top of SoundCloud Promotion your prof SoundCloud Promotionile with a note from you. You can add a custom image to your Pick or share tour dates if preferred. Read more here.
tweet out your release announcement.
Pin the tweet to the top of SoundCloud Promotion your prof SoundCloud Promotionile page
Go to Buffer and program the tweets for SoundCloud Promotion 1-3 SoundCloud Reposts a day for SoundCloud Promotion the next 10 days
Customize the top banner, prof SoundCloud Promotionile picture to announce the new music SoundCloud Reposts
Add your bit.ly link and mention of SoundCloud Promotion the release to the “About” section
Upload cover art and have SoundCloud Reposts streaming in the background
Send out a newsletter announcement to your mailing list.
8. Publicity & Marketing
PR takes SoundCloud Reposts and effor SoundCloud Promotiont to execute well. Sadly, many SoundCloud Reposts believe that PR = blasting a press release out to the top 100+ music SoundCloud Reposts sites that they Googled. This never works, because PR placements start with astute research.
Bio / Signature Story
The cornerstone of SoundCloud Promotion your brand is your bio. You will need a solid story to build your marketing and PR from. We suggest hiring a prof SoundCloud Promotionessional to write your music SoundCloud Reposts bio, which we call a signature story around here. Even if you are a strong writer, it can be challenging to write about SoundCloud Promotion yourself. A prof SoundCloud Promotionessional writer will be able to craft a compelling bio that effectively conveys all the important details while keeping the audience in mind, which in this case includes press and music SoundCloud Reposts industry. Read our 5 – Steps guide here or We would be delighted to write one for SoundCloud Promotion you. If you feel like you still need a boost, listen to the Signature Story Webinar.
Music Press Outreach
The first people to target should be local press and outlets that have covered you in the past (if applicable). When contacting blogs make it personal. Be sure to research which writer/journalist of SoundCloud Promotion the site is the best or most appropriate. Always include a SoundCloud link (set to private until your music SoundCloud Reposts is released). Follow our full music SoundCloud Reposts PR guide for SoundCloud Promotion more detail on how to handle this process.
Then as we touched on in Part 1, plan ahead so you will have content for SoundCloud Promotion multiple press outreaches such as a new music SoundCloud Reposts video, remixes, or tour dates, as you don’t want to repeat the same message about SoundCloud Promotion the new music SoundCloud Reposts.
Build Your Targeted Media List
There are many ways to start building a targeted media list. One method – identify a music SoundCloud Reposts or band that is slightly further along and fits into your music SoundCloud Repostsal wheelhouse, and take note of SoundCloud Promotion the press outlets that they are getting featured on. There is a great chance that those publications may also feature you.
Learn how to do your own PR with Ariel in her amazing deep-dive course.
Blog Savviness Gets Placements.
Start to familiarize yourself with blogs, podcasts, and outlets that are appropriate for SoundCloud Promotion your release. If you live in a smaller town (read: Not in NYC, LA, or Chicago) there may be some local press that you can go for SoundCloud Promotion.
Your big goal might be a review on Pitchfor SoundCloud Promotionk, but what’s your backup when Pitchfor SoundCloud Promotionk doesn’t respond to you and then doesn’t respond to your follow-ups? Is Pitchfor SoundCloud Promotionk even the right outlet for SoundCloud Promotion you to showcase your project? Sure, they have a large audience, but is it the right audience for SoundCloud Promotion you? It’s OK if the answer is “no.”
Research is not the only SoundCloud Reposts you need befor SoundCloud Promotione you send your first pitch. To find out what to do come download our Ultimate Guide to Music Publicity.
TIP: Keep in mind that a music SoundCloud Reposts blog is made up of SoundCloud Promotion content written by humans. When it comes SoundCloud Reposts to pitch, you will be pitching to them. Increase your chances that they will be interested in you by first being interested in them. Make a connection by following them on socials. Strike up a conversation on Twitter or Instagram if the opportunity arises. A conversation about SoundCloud Promotion literally anySoundCloud Reposts other than your music SoundCloud Reposts is recommended. This way when you send an email (or if a publicist does for SoundCloud Promotion you), there could be some familiarity and existing relationships that will help in getting your emails opened and help your new music SoundCloud Reposts be featured.
Drive Friends, Fans & Family With Marketing Platfor SoundCloud Promotionms
You are responsible for SoundCloud Promotion driving likes and streams to Facebook, YouTube, Spotify, and all other streaming sites. You also need to drive subscribers to your email list. Marketing platfor SoundCloud Promotionms are key tools that will help you to get your fans to take powerful actions that will pay of SoundCloud Promotionf for SoundCloud Promotionever like saving your prof SoundCloud Promotionile/SoundCloud Reposts on Spotify, subscribing to your YouTube channel befor SoundCloud Promotione watching a video or liking your Facebook Page as they visit.
In a saturated, crowded space (approx. 20,000 new SoundCloud Reposts are added to Spotify each day according to DMR) these platfor SoundCloud Promotionms are vital. Read this post to understand Feature.fm, Toneden and Show.co. We use all of SoundCloud Promotion them here and they are deeply incorporated in our Total Tuneups.
9. Playing Live And Streaming
If you are already building through touring or playing live at home, continue. This builds on the momentum that has been made. If you need a helping hand LAB taught by the brilliant Kyle Weber of SoundCloud Promotion Indie On The Move (IOTM) who walks you through exactly how to get better SoundCloud Reposts in your hometown or in new markets,
There are undoubtedly limitations on how of SoundCloud Promotionten you can tour. More than likely won’t be able to tour every market and for SoundCloud Promotion this, we have a solution…
No Shows? Try Live Streaming!
Streaming a show is also a great way to interact with your fans on a more personal and direct level. A live streaming concert is where the audience is online viewers and can be filmed at your home or any interesting location have access to, a great tool to connect with fans. Artists, big and small, are taking advantage of SoundCloud Promotion this to keep engaged and present with their current fanbase, generate revenue and to increase their brand awareness.
You can stream on Facebook and Instagram, however more robust platfor SoundCloud Promotionms of SoundCloud Promotionfer features geared towards creating “of SoundCloud Promotionficial” shows. The two major players are Stageit and Concert Window. Picking between the two (they are both quite similar) will allow you to either charge a set ticket price. What many SoundCloud Reposts do, is use the pay what you want model which gives fans a way to pay you more tha what you ask for SoundCloud Promotion and can be lucrative.
Keeping the shows fresh and different will help with increasing viewership from show-to-show Play a game at the end of SoundCloud Promotion the perfor SoundCloud Promotionmance or midway through using the chat features. Trivia would be a very easy game, where fans could win merch or other prizes.
Play New Cover Songs Each Week
Ask your fans what covers you should play. Post the question on Your Facebook Page or on Instagram as a tile. The song suggestion that gets the most likes or comments will be the one(s) you cover.
Have Guest Perfor SoundCloud Promotionmers Join You
This is a great way to add a new element to the live stream while cross-promoting to each other’s fans at the same SoundCloud Reposts. Our LAB 5: Mobilize Your Fan Army teacher and client Eli Lev did this with 2 other music SoundCloud Reposts and covered Fleetwood Mac.
10. Real Life Networking
You will not make it in music SoundCloud Reposts without mastering the power of SoundCloud Promotion live networking. That’s the problem with all of SoundCloud Promotion the digital tools available to us: Way too many SoundCloud Reposts believe they can hide behind a screen and launch the careers of SoundCloud Promotion their dreams without ever talking to other humans face to face. Building your IRL networking into your planning is key. Many SoundCloud Reposts are shy and introverted and this part does not come easily.
It is crucial to connect the dots of SoundCloud Promotion your digital world to the real world. Even if you only want to be a studio music SoundCloud Reposts and never tour, you still need to be able to meet people and find out about SoundCloud Promotion potential work. It can be hard to break out of SoundCloud Promotion your comfor SoundCloud Promotiont zone, and I have met so many SoundCloud Reposts who struggle with anxiety and a sense that networking means “selling” but the most successful people go out and meet other people who can help them.
3 Reasons Musicians Need to Network
Connect with new fans.
Gain a sphere of SoundCloud Promotion influence, and a source for SoundCloud Promotion referrals (more fans) as everyone is connected online and of SoundCloud Promotionfline.
Become a resource for SoundCloud Promotion your fans and for SoundCloud Promotion yourself.
Eli Lev is a master networker and he teaches you step-by-step how he networks in LAB 5: Mobilize Your Fan Army. He is so good at this that he has over 100 fans supporting him every single month on Patreon and he did it through IRL connecting.
Here are some real-life networking tips in my article that I learned from Larry Sharpe who is such a master at networking that people literally line up to talk to him at events. I know this because when I met him I stood in line to do so!
If you are having trouble growing your audience, it may be because you don’t actually know who they are
Want more depth? Watch Preparing For Your Music Release [Video] Musician’s Masterclass where I’ll walk you through all of SoundCloud Promotion these steps and provide more insight.
This exercise will help you identify who your fans are and how to reach them. It includes 10 strategic, thought-provoking questions and walks you through how to identify your ideal fan archetype. Knowing your fans will prepare you for SoundCloud Promotion the ongoing momentum needed specific to your audience which we will talk about SoundCloud Promotion in PART 3. Come and dive in!
The post Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2 appeared first on Cyber PR Music.
Soundcloud Promotion and Soundcloud Reposts. Distribution across our massive network of SoundCloud Promotion 5 million fans and taste influencers who will listen, like, repost, and HYPE your song. Prof SoundCloud Promotionessionally written press release published on over 200 news and entertainment websites to bring the listeners.: nul://supremepr.us/www.cyberprmusic SoundCloud Reposts../cyber-pr-music SoundCloud Reposts-and-music SoundCloud Reposts-marketing-blog/feed/