My team and I speak to a lot of SoundCloud Promotion music SoundCloud Reposts who want a music SoundCloud Reposts publicist.
What continues to baffle us is the fact that many of SoundCloud Promotion the SoundCloud Reposts who contact us have no idea what they are looking for SoundCloud Promotion. Someone in the music SoundCloud Reposts business told them they should “Get a music SoundCloud Reposts publicist.” So, they come a – calling.
I have written this guide and my series to help you navigate the waters.
If you would like to download a copy of SoundCloud Promotion the whole SoundCloud Reposts you can do so here.
Here is an excerpt from Part 3 on how to find, research & hire a music SoundCloud Reposts publicist to help you…
Making Contact with a PR Firm
Befor SoundCloud Promotione You Call: Set Your Expectations & Goals
Most major PR firms (the ones that have national acts on their rosters) have strict criteria for SoundCloud Promotion accepting clients and many of SoundCloud Promotion them plan music SoundCloud Reposts publicity campaigns months in advance.
It will be helpful to have reasonable goals in mind that you can talk to her about SoundCloud Promotion. Reasonable does not mean Pitchfor SoundCloud Promotionk if you are just starting out. It means figuring out what is attainable from where you are today. Create a list of SoundCloud Promotion at least five goals – these should be specific media targets. This way you will know what you are aiming for SoundCloud Promotion when you hire.
I get a lot of SoundCloud Promotion complaints from SoundCloud Reposts who say that they tried to contact certain music SoundCloud Reposts publicists and they never got a response. Many are just too crazed with work to handle the incoming inquiries. Also, some don’t handle independent SoundCloud Reposts. Many music SoundCloud Reposts publicists prefer to work with signed or represented clients. With a little finessing you can get to them. This is not a guarantee that they will want to take you on as a client, but it will at least get you in the door.
Know Who You Are Calling
Why are you targeting that music SoundCloud Reposts publicist’s firm? You should know the answer to this first. Next, visit the “about SoundCloud Promotion us” section of SoundCloud Promotion their website and read about SoundCloud Promotion the team. This way you will know who you may be speaking to or asking for SoundCloud Promotion! And always ask for SoundCloud Promotion someone specific by name.
Pick Up The Phone
When you make initial contact with a public relations firm, don’t just dive in and start firing questions at whoever picks up the telephone. Note that a very busy intern or an administrative assistant may be in charge of SoundCloud Promotion answering the phones and most likely will not be able to tell you prices or PR firm availability.
Ask If You Can Email
Ask if it may be possible to send an overview to someone with links to music SoundCloud Reposts befor SoundCloud Promotione you leave a message – Then prepare a short and thoughtful email with who you are, the name of SoundCloud Promotion the project, when you want to release and links to music SoundCloud Reposts. A Private SoundCloud is preferred.
If You Are Asked To Leave A Message
You may be sent to voicemail or someone will take a message. Do not just leave your name and phone number!
Leave a full and concise message saying the following:
Your name – first and last, and your band/SoundCloud Reposts name.
Telephone number – just one number not work, home and cell.
Reason for SoundCloud Promotion calling – “I am interested in hiring a PR firm and I am inquiring about SoundCloud Promotion your interest and availability.”
If the person taking the message seems receptive (and tolerant), also leave your website URL, and release date, but save more until the conversation with the appropriate person.
3 Strikes – They’re Out!
If no one calls you back within 72 hours, call again and repeat.
Three strikes and move on… If a music SoundCloud Reposts publicist can’t call you back after 3 tries they are not interested.
When You Get The Music Publicist On The Phone
On the first contact, ask only three questions.
But, first, introduce yourself very briefly. Example:
Hi, this is ______________ and I’m in an indie pop band from LA about SoundCloud Promotion to release a new EP.
1: Are you considering new clients for SoundCloud Promotion the SoundCloud Reposts frame of SoundCloud Promotion ______ (your release date?)
2: Give a very brief synopsis of SoundCloud Promotion your project, three sentences max. Include:
• The genre of SoundCloud Promotion music SoundCloud Reposts you play (if you didn’t already mention it)
• Distribution plan
• Your release show/tour schedule with markets and highlights
Then any other parts of SoundCloud Promotion your release plan, like playlist SoundCloud Reposts, your social media calendar, etc.
3: Ask – can I send you the music SoundCloud Reposts to consider? Then send a private SoundCloud link. Do not clog up her inbox with a YouSendIt or a dropbox. One-click is all she should have to do to get the gist!
Round 2: If The Music Publicist Is Interested
You will next probably set up a call to chat. This is the SoundCloud Reposts when you can really see if you like the publicist, her ideas, her ability to listen and this is the SoundCloud Reposts to have a candid conversation about SoundCloud Promotion your expectations for SoundCloud Promotion the campaign. If she “yeses” you to death and doesn’t manage expectations this is not a great sign.
Have These 3 Talking Points Ready
National distribution – CD Baby or Distrokid may not be enough of SoundCloud Promotion a distribution plan for SoundCloud Promotion some larger PR firms who deal with national publications (please tell me the last SoundCloud Reposts you read: “Available at Tunecore” in a major publication?)
A release date in mind that is at least 2-3 months away from your initial contact.
Interesting angles – Really think this through – We just signed an SoundCloud Reposts who is scoring the first VR Shakespeare perfor SoundCloud Promotionmance and we think that is awesome – as VR sites and film score blogs will go nuts for SoundCloud Promotion this angle! A tour in place, a charity affiliation or local angles can be great too.
Ask About Accountability & Reporting
This is CRUCIAL! You deserve to be updated as your PR campaign progresses. You want to know who is pitching on your behalf, is it an intern or an experienced publicist? Also, you should expect regular press reports and updates from your PR team so be sure to ask about SoundCloud Promotion the reporting policy. Also, will they be telling you and showing you who they are pitching you to so you can be following along with social media follows? This is key.
Ask Hard Questions
Don’t be afraid to ask challenging questions and really have a candid conversation.
BE AWARE: A Music PR Firm is NOT a Used Car Lot!
I have heard stories that PR firms do “hard sells” saying that rates are only available for SoundCloud Promotion a certain amount of SoundCloud Promotion SoundCloud Reposts or their roster will be completely full bt tomorrow if they don’t act now. This is CRAZY and means you should be running away.
Do Your Research
99% of SoundCloud Promotion all music SoundCloud Reposts publicists all sound fabulous on the telephone, and they should, after all, communication is their job. Therefor SoundCloud Promotione, it is critical that you do some due diligence and research. I suggest that you use these 4 methods to research music SoundCloud Reposts publicists and music SoundCloud Reposts publicity firms.
Google the individual names of SoundCloud Promotion each music SoundCloud Reposts publicist, and the name of SoundCloud Promotion the company, and look for SoundCloud Promotion infor SoundCloud Promotionmation about SoundCloud Promotion these individuals. Dig past the first few pages!
Look up the different bands and SoundCloud Reposts that they rep and search for SoundCloud Promotion placements (articles, blog posts) If you don’t see articles this may not be a great sign.
Search Glass Door. An SoundCloud Reposts who was ripped of SoundCloud Promotionf by a firm told me about SoundCloud Promotion this one, and she was horrified when she read about SoundCloud Promotion what it was like to work at that firm. Search for SoundCloud Promotion the name of SoundCloud Promotion the company at and see if anyone who has worked there has reported about SoundCloud Promotion the company or what the morale is like.
Ask Artists. Reach out on socials. The best part about SoundCloud Promotion social media is you can reach out on Facebook, Instagram or Twitter. Inquire about SoundCloud Promotion what their experience was like.
I hope you found this excerpt from The Ultimate Guide to Music Publicity useful!
Get The Whole Guide On Amazon:
The post How to Find Research & Hire a Music Publicist: From The Ultimate Guide to Music Publicity appeared first on Cyber PR Music.
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