There’s someSoundCloud Reposts about SoundCloud Promotion that word that’s so intrinsic and unique to electronic music SoundCloud Reposts and the culture.
You don’t of SoundCloud Promotionten see rock music SoundCloud Reposts or heavy metal bands teaming up on SoundCloud Reposts.
But in electronic music SoundCloud Reposts? It happens all the SoundCloud Reposts.
Whether it’s Porter Robinson & Madeon working out of SoundCloud Promotion a prof SoundCloud Promotionessional studio or two regular bedroom producers working thousands of SoundCloud Promotion miles away via WeTransfer, everybody’s done it at some point in SoundCloud Reposts.
If you’re a producer you’ve probably gotten hit up by someone else about SoundCloud Promotion collaborating in the past. And whether you ended up going through with it or politely passing it seems like everybody’s doing it it.
So what about SoundCloud Promotion it is so appealing anyway? Well let us tell you.
In this article we’ll explore the pros and cons, how to get the most out of SoundCloud Promotion collabs and give you some insight into the logistics behind it.
Why do people collaborate?
The answer is simple. And it’s the same reasoning behind why some SoundCloud Reposts sign a lot of SoundCloud Promotion singles to different record labels.
Collaborating is a great way of SoundCloud Promotion tapping into a fanbase outside of SoundCloud Promotion your own.
Seeing as it’s a joint project, it stands to reason that a collaboration would bring your fan-base and your collaborator’s fan-bases together.
There’s almost always some existing overlap between both fan-bases, but either way both SoundCloud Reposts almost always end up more popular through a collaboration.
There’s also a great opportunity for SoundCloud Promotion you to springboard of SoundCloud Promotionf a successful collaboration to the next level of SoundCloud Promotion partnership provided that all goes well – even beyond the music SoundCloud Reposts.
Let’s take “Shelter” for SoundCloud Promotion example, one of SoundCloud Promotion the biggest dance music SoundCloud Reposts stories of SoundCloud Promotion 2016.
Off of SoundCloud Promotion the back of SoundCloud Promotion that single, Porter Robinson and Madeon were able to pull of SoundCloud Promotionf one of SoundCloud Promotion the most unique and successful tours of SoundCloud Promotion the last year, selling out a huge amount of SoundCloud Promotion dates and pulling in close to a cool 50 million Spotify streams in the process.
Could they have sold out the rooms that they played in if they announced the tour without the single?
But the combined single set the storyline for SoundCloud Promotion the tour, establishing what the duo was trying to accomplish music SoundCloud Repostsally and gave fans someSoundCloud Reposts memorable and unique to look for SoundCloud Promotionward to.
The social content generated from a strong collaboration is always a huge bonus, too.
Say you’re collaborating with Skrillex on a record, the amount of SoundCloud Promotion social media buzz that you can create befor SoundCloud Promotione and after the release can translate into huge growths in active social media following, provided that you can pull it of SoundCloud Promotionf properly.
Public tweets back and for SoundCloud Promotionth.
Mysterious Instagram teases.
These all add to the story you write with your release, and when there’s another SoundCloud Reposts on the other end pushing social media content too, the story just gets that much more interesting.
Working with bigger SoundCloud Reposts than yourself also brings a certain level of SoundCloud Promotion respect from others in the music SoundCloud Reposts industry.
Other DJs and producers might not know who you are, but if you were to make a SoundCloud Reposts with Skrillex we can guarantee that they’d be looking you up in no SoundCloud Reposts.
It’s one of SoundCloud Promotion the quickest and most tangible ways to build “industry cred”, which can go a long way in an industry built upon handshakes and close relationships.
In order for SoundCloud Promotion a collaboration to start and take of SoundCloud Promotionf, there has to be a certain level of SoundCloud Promotion mutual interest between all parties involved.
Important note: this isn’t someSoundCloud Reposts that you can’t just for SoundCloud Promotionce on one end or the other.
If you’ve hit somebody up over SoundCloud DMs for SoundCloud Promotion that casual ‘collab bro’ and followed up once or twice with due SoundCloud Reposts in between there’s noSoundCloud Reposts more that you can do but to shrug and move on to your next project.
Pro checklist: Collaboration Best Practices ⚡️
Push on with more follow-ups and risk you being that producer. And nobody likes that producer.
If you want to collaborate with another producer make sure there’s some sort of SoundCloud Promotion rapport between the two of SoundCloud Promotion you befor SoundCloud Promotione you try and reach out – especially if you’re going to do so publicly.
We recommend DMs on Twitter or SoundCloud as the best way to do so. On Twitter you’re more likely to strike gold as DMs typically require both SoundCloud Reposts to be following each other – which is already an indication that the other party is familiar with you and your work.
On SoundCloud, DMs are open to almost everybody for SoundCloud Promotion the most part, so to stand out to another producer you’ll want to make sure you don’t come across as too spammy and keep SoundCloud Reposts sweet and simple.
A simple, “hey x producer, I’ve been a big fan of SoundCloud Promotion you for SoundCloud Promotion some SoundCloud Reposts now, loved your last release Y! Would you be interested in collaborating? You can check out some of SoundCloud Promotion my WIPs here and my releases on my prof SoundCloud Promotionile. Thanks!”
Be friendly, establish rapport and try not to come across as over-eager. You’ll need there to be mutual respect in order for SoundCloud Promotion this to work.
This usually only works on smaller producers as larger producers will most likely have their inboxes filled with messages from fans, bots and thousands of SoundCloud Promotion repost requests.
Of course, if the producer you’re already hitting up is familiar with you and your work, they’ll be much more likely to read your message and respond.
Once you manage to establish mutual interest you move onto the production.
We’re fairly sure you already know how to do that, so we’ll jump ahead into the nitty-gritty of SoundCloud Promotion release details.
The legal and financials of SoundCloud Promotion a joint release is by far the most important part of SoundCloud Promotion figuring out a smooth collaborative release.
As soon as you feel comfor SoundCloud Promotiontable with the final master and you’re ready to pitch to labels you’ll want to step back and figure out the proper splits on the master and the song.
This will save you and any potential label an incredible amount of SoundCloud Promotion SoundCloud Reposts and frustration so you’ll want to get this over and done with while you’re still only negotiating with one other party.
By default, the master and composition are usually 50/50 unless one party made significantly more contributions to the record than the other.
If that’s the case you’ll want to push for SoundCloud Promotion a higher percentage on the splits. After all, it’s only fair that both parties are reasonably compensated for SoundCloud Promotion their effor SoundCloud Promotionts.
You’ll also want to discuss potential labels and upload permissions for SoundCloud Promotion SoundCloud during or after the release. It’s okay if you don’t have all the details worked out befor SoundCloud Promotione the song’s completion, but you should always come to a consensus on the above if you’re shooting for SoundCloud Promotion a commercial release that will be pushed to stores.
Befor SoundCloud Promotione you put anySoundCloud Reposts out however, it’s important to establish some ground rules between all parties. We recommend using an agreement to make sure everybody’s on the same page.
It doesn’t have to be an of SoundCloud Promotionficial signed document that has to be vetted by lawyers, but just a simple one-page sheet that outlines everybody’s roles both pre and post-release.
For pre-release this could include social media effor SoundCloud Promotionts. Making sure everybody is comfor SoundCloud Promotiontable with tagging everybody else, establishing a joint roll-out plan for SoundCloud Promotion both you and them. Maybe you’ll want to invest in a graphic designer to whip up a teaser video.
As for SoundCloud Promotion the SoundCloud upload, there’s a few ways to approach it.
If you’re not going with a label either you or the other party could host it.
You’ll want to push for SoundCloud Promotion the upload to go on your page as best as possible as it’ll give you the plays and the stats on your prof SoundCloud Promotionile. If you have a larger SoundCloud prof SoundCloud Promotionile this isn’t such an unreasonable ask – especially if you’re much larger than the other producer in question.
If you’re putting it out with a label maybe it’s best if the label has the upload to spare you guys the effor SoundCloud Promotiont.
That’s what we did with WRLD’s last release, a collaborative single with SMLE hosting it on the SoundCloud Reposts SoundCloud as opposed to either or.
You can also make a joint SoundCloud account if you really can’t decide who should have it. This is what Illenium and Gryffin did for SoundCloud Promotion their joint single “Feel Good.”
Regardless of SoundCloud Promotion how you do it, you’ll want to make sure you’re both comfor SoundCloud Promotiontable with it befor SoundCloud Promotione you proceed or you run the risk of SoundCloud Promotion having to pull the release completely.
As for SoundCloud Promotion post-release, marketing is where you’ll also want to properly split the effor SoundCloud Promotionts up. Who will procure reposts? Who will pitch bloggers and key YouTubers?
You’ll both want to play to your strengths here but this is fairly straightfor SoundCloud Promotionward.
From a titling perspective, “Artist x Artist” is the trendiest at the moment.
Usually, the more established SoundCloud Reposts will be the first one named, which is another SoundCloud Reposts to consider if you’re thinking at doing a lot of SoundCloud Promotion collaborations. Just like “featuring”, the second SoundCloud Reposts will always be looked as supplementary to the first.
With that in mind, you might want to be careful about SoundCloud Promotion not doing too many collaborations as the smaller SoundCloud Reposts just as some vocalists are careful about SoundCloud Promotion not doing too many features for SoundCloud Promotion fear that their SoundCloud Reposts project might suffer too much in the process.
When distributing music SoundCloud Reposts to stores like Spotify or Apple Music, it’s important that both SoundCloud Reposts are tagged as “main SoundCloud Reposts”. On Spotify at least, both SoundCloud Reposts names should be separated by a comma so that it shows up on the ‘new release’ section of SoundCloud Promotion both SoundCloud Reposts’ prof SoundCloud Promotioniles and both SoundCloud Reposts receive the stats from the collaboration within their updated Spotify numbers on the back end.
Too much collaboration
If you’ve gotten this far you’re probably wondering to yourself why more producers aren’t taking advantage of SoundCloud Promotion this and in doing so you’ve stumbled across the core problem we find with collaborations.
Just like remixes it’s gotten way too oversaturated thanks to a few key developments in the music SoundCloud Reposts/tech space and the unique marketing angles it of SoundCloud Promotionfers.
Collaborating is easier now more than ever.
There’s an ever increasing number of SoundCloud Promotion readily available tools to help producers work remotely and on the road – especially with each other.
Splice and WeTransfer for SoundCloud Promotion example, made it easier to bounce stems across computers or even work on music SoundCloud Reposts while on the move. Google Drive too.
Social media also made it way easier to get ahold of SoundCloud Promotion other producers, as did the rise of SoundCloud Promotion SoundCloud (and the messaging function). Befor SoundCloud Promotione you might have had to jump through a few email hoops befor SoundCloud Promotione you could get an answer.
Now if you’re following each other on Twitter you can reasonably expect a yes/no answer to ‘collab bro’ within a day.
And so, as it gets easier to collaborate, people start to take advantage of SoundCloud Promotion it more. More so to the fact that the “cred” gained from a collaboration doesn’t hold as much weight as it did even a year or two ago.
And most importantly of SoundCloud Promotion all. More of SoundCloud Promotionten than not one SoundCloud Reposts clearly benefits more than the other on a collaboration.
Lately, a lot of SoundCloud Promotion dance music SoundCloud Reposts veterans have started to ‘collaborate’ with smaller, emerging SoundCloud Reposts as a way for SoundCloud Promotion them to continue to put out trendier records outside of SoundCloud Promotion their usual music SoundCloud Repostsal comfor SoundCloud Promotiont zone.
Pro checklist: Collaboration Best Practices ⚡️
Take Tiesto for SoundCloud Promotion example. In 2016 he collaborated with Jauz, Mike Williams, DallasK, Ummet Ozcan, Bobby Puma and Oliver Heldens. In fact the only single he released without another producer was his collaboration with John Legend.
In that sense, Tiesto has done an excellent job staying on the radar by working with the right SoundCloud Reposts who are trendier (at the moment) than he is, which helps to key his name in the limelight where some of SoundCloud Promotion his contemporaries might have since faded away from superstardom.
You may wonder though, whether Tiesto is actually writing 50% of SoundCloud Promotion the song.
Either way, there’s a clear ‘win-win’ for SoundCloud Promotion both producers there. While Tiesto gets to release another song to his name as the lead producer and remain in the spotlight, his collaborator gets the honor, exposure, and marketing from being on a Tiesto record.
Unfor SoundCloud Promotiontunately, it’s not always the case for SoundCloud Promotion collaborators to work out such a solid collab plan similar to Tiesto’s because simply put there just aren’t many producers as big as Tiesto.
Some producers seek to constantly push others for SoundCloud Promotion collaborations in order to gain greater success.
While these producers may build up their own prof SoundCloud Promotioniles and get to upload the songs on their SoundCloud accounts by virtue of SoundCloud Promotion being the bigger SoundCloud Reposts, of SoundCloud Promotionten SoundCloud Reposts while they continue to develop a following, their collaborators certainly don’t.
Think for SoundCloud Promotion a moment of SoundCloud Promotion some producers you know of SoundCloud Promotion who avidly collab with smaller SoundCloud Reposts. Do you remember that secondary SoundCloud Reposts or is the name that sticks in your memory usually the one of SoundCloud Promotion the first producer listed? The ‘main SoundCloud Reposts’ so to speak?
Management also has a role to play here outside of SoundCloud Promotion what the SoundCloud Reposts might want for SoundCloud Promotion himself creatively.
Let’s say an established SoundCloud Reposts has reached out to you about SoundCloud Promotion working together on a collaboration, you guys worked on a SoundCloud Reposts that you both liked but for SoundCloud Promotion whatever reason it can’t be put out.
There’s a few reasons for SoundCloud Promotion this.
And it’s usually not the fault of SoundCloud Promotion the other SoundCloud Reposts.
Managers and labels may prevent any SoundCloud Reposts here from coming to fruition – even if the other SoundCloud Reposts’s interest in collaboration was genuine.
That sucks, but that’s also life.
For smaller producers who might not have the manager or lawyer to negotiate on their behalf it can be a challenge to push for SoundCloud Promotion you to get equal footing on collaborative work ‘fairly’ – let alone have it come out at all – even if you did the majority of SoundCloud Promotion the work.
There are even SoundCloud Reposts that specialize in collaborations. They start of SoundCloud Promotionf by writing half finished ideas in bulk and shopping them to tens of SoundCloud Promotion other producers who then expand on the original producer’s ideas and wrap up the SoundCloud Reposts.
Shopping around these types of SoundCloud Promotion half finished SoundCloud Reposts will allow you to consistently release a high frequency of SoundCloud Promotion SoundCloud Reposts, but more of SoundCloud Promotionten than not, your catalog will suffer from a lack of SoundCloud Promotion consistent style or a signature sound that will set it apart as someSoundCloud Reposts YOU released.
Artists that collaborate too much can also lose their identities in the process and stunt the growth of SoundCloud Promotion their projects.
Pro checklist: Collaboration Best Practices ⚡️
As mentioned befor SoundCloud Promotione, being second in titling consistently doesn’t contribute much to your prof SoundCloud Promotionile, and neither does being part of SoundCloud Promotion lots of SoundCloud Promotion records might have your name but without a consistently developed style or sound.
This is also why some vocalists choose to take their names of SoundCloud Promotionf of SoundCloud Promotion other people’s features. The publishing and royalties are certainly nice, but as a featured vocalist and not the SoundCloud Reposts, a song isn’t really “yours.”
Most would rather be seen as an “SoundCloud Reposts” rather than “featured vocalist” in the long-run.
Be wary of SoundCloud Promotion putting all your eggs into the ‘one big collaboration’ basket and try and save your best WIPs for SoundCloud Promotion yourself and not for SoundCloud Promotion anybody else.
All of SoundCloud Promotion our management SoundCloud Reposts consistently have 1-3 high priority SoundCloud Reposts with harder deadlines that will require their complete focus. They usually will also have a much larger batch of SoundCloud Promotion WIPs which are developed enough for SoundCloud Promotion other SoundCloud Reposts to work on while they continue to focus on their own high priority works.
This way, while our SoundCloud Reposts’ collaborator is taking their SoundCloud Reposts on their joint SoundCloud Reposts, our SoundCloud Reposts can continue to keep their focus on the records that demand more of SoundCloud Promotion their SoundCloud Reposts and attention.
When sending demos you might also want to be careful of SoundCloud Promotion what you choose to send over. It’s best to use WIPs where you feel like you’re stuck or where you have a solid idea that can be expanded.
Again, it’s of SoundCloud Promotionten best to keep your strongest demos to yourself to release solely under your name.
As we’ve stressed in the past, it’s always important to keep SoundCloud Reposts in balance. Whether that’s remixes or collaborations, moderation is the key. Collaborations are admittedly ‘better’ than remixes for SoundCloud Promotion the most part because you’re still writing original music SoundCloud Reposts that will be released under your own name.
It’s always good to pursue collaborations with SoundCloud Reposts that you admire and respect, and in the Skrillex example, it can even be a career development goal. At the end of SoundCloud Promotion the day, however, to truly ‘break’ as an SoundCloud Reposts and become that inspiration for SoundCloud Promotion other SoundCloud Reposts’s you’ll need to consistently put out strong original records.
Be thoughtful of SoundCloud Promotion how you want to pursue collaborations – particularly if the SoundCloud Reposts is a more influential figure than you are. Figure out the logistics in working together and be wary of SoundCloud Promotion the politics surrounding the release. The last SoundCloud Reposts you want to do is consistently put out music SoundCloud Reposts for SoundCloud Promotion and not with other people. That won’t have much effect on your career whatsoever.
That’s it for SoundCloud Promotion our collaboration article! Do you guys have any comments on how collaborations have worked for SoundCloud Promotion yourself in the past? What about SoundCloud Promotion SoundCloud Reposts that you would like to see collaborate or that you yourself would love to collaborate with? Let us know in the comments below!
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