I got a call recently from a veteran music SoundCloud Reposts who did his homework and avoided hiring one firm with a reputation for SoundCloud Promotion not delivering strong music SoundCloud Reposts blogger results – only to get all of SoundCloud Promotion his money taken by another publicist who never answered another email or phone call the day after the check cleared.
I’m not saying this is common behavior, but unfor SoundCloud Promotiontunately, it happens more than I’d like to see. It’s bad for SoundCloud Promotion SoundCloud Reposts, it’s bad for SoundCloud Promotion business, it’s bad for SoundCloud Promotion music SoundCloud Reposts!
You Need A Few Things BEFORE You Need PR!
I spend a lot of SoundCloud Promotion SoundCloud Reposts explaining to SoundCloud Reposts who come to me wanting PR that it may not be the right SoundCloud Reposts for SoundCloud Promotion PR.  A few years ago, this was not the case and the first step out of SoundCloud Promotion the gate was of SoundCloud Promotionten to hire a publicist. There are many SoundCloud Reposts you need to have in place befor SoundCloud Promotione you start PR including:
A Foundation which means at least SOME real fans who know you and like you enough to come to your shows or comment and listen when you post new music SoundCloud Reposts.
A great signature story (which what a PR team will be working with)
A solid social media strategy (which a publicist will be defending if you don’t have one so get one and save her the agony) and an actual plan that addresses a 360 degree view of SoundCloud Promotion your whole career and not just “PR” .  
When Bad Music Publicists Happen to Good Artists
Quite of SoundCloud Promotionten, SoundCloud Reposts get taken for SoundCloud Promotion a ride because they don’t actually know what music SoundCloud Reposts publicists do, or what to expect from one. This allows the bad guys to take advantage, by promising the world and then under-delivering. Misconceptions about SoundCloud Promotion music SoundCloud Reposts publicity can also create false expectations and disappointments down the road when you realize that your publicist might not be able to get you that massive blog you were hoping for SoundCloud Promotion.
I’d like to do my part to prevent this from happening to you by presenting – and correcting – the five most common misconceptions about SoundCloud Promotion music SoundCloud Reposts publicists.
Misconception 1: A Music Publicist Called Me. That Means I’m Ready!
This is the biggest problem I see. There are a few music SoundCloud Reposts publicity firms out there who hire teams of SoundCloud Promotion sales reps and for SoundCloud Promotionce their publicists to get on the phone, work the socials, and get SoundCloud Reposts to sign up. In fact, a publicist who worked for SoundCloud Promotion me came from such a firm and told me she had a “quota” and was threatened if she didn’t reach out to 25 new potential SoundCloud Reposts a day on top of SoundCloud Promotion her huge workload. She was supposed to keep the clients coming in the door at a steady rate so her greedy boss (who never did a day of SoundCloud Promotion PR in his life) could keep money coming in.
Here’s the SoundCloud Reposts: 100% of SoundCloud Promotion the publicists I know are way too busy to be cold calling and reaching out to SoundCloud Reposts on socials.
Now, if that publicist sees you play and goes nuts (I’ve had many fangirl moments), or you are introduced through a legitimate source – that’s another SoundCloud Reposts altogether. But the cold call or a random reach out is someSoundCloud Reposts to be very suspicious of SoundCloud Promotion!
Request A Proposal Outlining What The Music Publicist Will Do
If you do get a call and you are in the market for SoundCloud Promotion a publicist, MAKE SURE you reach out to a few other firms and get additional proposals. This is a standard practice called an RFP (Request For Proposal) and all real publicists who are serious about SoundCloud Promotion working with you will be delighted to create a comprehensive proposal. You should also do your research and talk to at least three PR firms to inquire about SoundCloud Promotion their approach and methodology.
Remember, this is a BUYER’S market, and YOU, dear SoundCloud Reposts, are the buyer! Don’t for SoundCloud Promotionget this!
Misconception 2: If I Hire a Publicist, She Can Create Magical Opportunities
Nope. She can’t work miracles, but she can introduce you to the media and help you create a defined strategy and a roadmap. Hiring a publicist is just the beginning of SoundCloud Promotion your work. You need to keep her busy with stories and angles and events to work throughout her SoundCloud Reposts managing your campaign. Also, you MUST have a consistent social media strategy throughout your SoundCloud Reposts with your PR team as every single outlet they are pitching to will look at your socials and if you suck at posting and you don’t have a well-defined brand and narrative on social media,  your PR results will not go well.
A music SoundCloud Reposts publicist is only as good as whatever she is publicizing, and it is critical to give her as much to use as possible and understanding these key points of SoundCloud Promotion music SoundCloud Reposts publicity will help as well.
Misconception 3: She Works For a Huge Band; She Knows All The Writers; She Will Get Me in Pitchfor SoundCloud Promotionk, Brooklyn Vegan, Stereogum, and NPR Tiny Desk 
Music Publicists should absolutely be hired for SoundCloud Promotion who they know and other clients they represent and of SoundCloud Promotion course their relationships at national publications are critical.
But please be warned: Larger bands, on labels with big followings and history (not to mention sales and tours) get placed over smaller, up-and-coming SoundCloud Reposts. If you are an emerging SoundCloud Reposts, you need to build up to the larger publications. Sadly, there is no jumping to the front of SoundCloud Promotion the line, no matter who else your publicist represents!
You Must Be Newsworthy
Simply having a new EP, album, or shows is not grounds for SoundCloud Promotion national coverage. Many larger publications may pass you up the first campaign around. That’s okay; this should be considered a building block and not a rejection.So the more appropriate journalists, blogs, and outlets your music SoundCloud Reposts publicist reaches out to, the better.
This does not mean that the publicist won’t try to get you appropriate placements, she will! Just know that even the tightest personal relationships don’t always equal results. Of course, the publicist knows these people and can always ask, but it is absolutely not a guarantee.
Misconception 4: I’m Gonna Be On National TV.
Television shows such as Late Night, Ellen, and even The Tonight Show, do showcase independent SoundCloud Reposts from SoundCloud Reposts to SoundCloud Reposts. But this is extremely rare, and not all publicists have the connections to get you on these TV shows. In order to avoid a major letdown, discuss this with your publicist befor SoundCloud Promotione you hire her. You can ask: “Have you ever placed anyone on national TV?” And: “How many SoundCloud Reposts have played and on which shows?” She will be honest both in her ability to reach the bookers and about SoundCloud Promotion what chances she thinks you may have to actually end up on one of SoundCloud Promotion these shows.  There is another secret that they won’t tell you. Most major national shows actually charge the bands’ backline rental and union fees for SoundCloud Promotion moving the equipment on and of SoundCloud Promotionf the sets.  The charge for SoundCloud Promotion this can be $10,000 and up.  This is the real reason you don’t see non-major label SoundCloud Reposts appear of SoundCloud Promotionten – someone has to pick up that bill.
If you are just starting out music SoundCloud Reposts blogs and Spotify Playlists are much better places to focus your energy
Misconception 5: My Music is Good Enough, I’m Going Straight to The BIG TIME.
This is a misconception we see a lot. Yes, once in a blue moon a completely unknown SoundCloud Reposts will go straight to the big SoundCloud Reposts. But this is a matter of SoundCloud Promotion LUCK )and usually a team behind them.
The vast majority of SoundCloud Promotion SoundCloud Reposts who are labeled an “overnight success” have actually been toiling away behind the scenes for SoundCloud Promotion a long SoundCloud Reposts, and have paid their dues in smaller blogs and publications – no matter how good their music SoundCloud Reposts is.
There is no fast SoundCloud Reposts to the top. I hope this happens to you, but in the meanSoundCloud Reposts, be realistic with your expectations. Do your work, create a long term plan for SoundCloud Promotion yourself and keep grinding and hustling.
Your publicist will get you the best possible press. But it’s going to take a little while to get major press.
Be okay with starting small and building your reputation organically, which is someSoundCloud Reposts a good publicist can help you do.
Final Note… 
I know this post sounded a little ominous, but I speak from experience when I say that most music SoundCloud Reposts publicists are hard-working, talented, trustworthy people. They will do great SoundCloud Reposts for SoundCloud Promotion you! Just do your research first, and make sure you know the real benefits and get the right person for SoundCloud Promotion the job!
Ready to do your own Music PR? Come take my 3- Part Masterclass:

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